Are people interested in ebooks? And if so, what are the best ways to sell them? The following statistics reported by the Open eBook Forum, a non-profit organization for the electronic book publishing industry, definitely show an interest in ebooks. Note the Forum boasts members like Microsoft Corporation, Adobe Systems, McGraw-Hill, Random House, Simon & Schuster and other top companies. GROWTH IN CUSTOMER BASE* Random House, Inc.'s eBook...more
Some day-to-day work issues can turn into big headaches for small businesses. For example, not having enough help during a busy season or new promotion can hurt production, sales and customer relations in the fulfillment of orders and customer service. A quick glance at the following stats reported by the US. Small Business Administration, shows that small businesses are not small potatoes in today's economy. In fact, the number of small...more
Last month I was invited to participate in a charity golf tournament in Las Vegas to celebrate the life of the late dancing legend Gregory Hines. The event was held to raise funds and awareness of the tragic disease that took this entertainer's life. Although we were focusing on this serious matter, it was a true pleasure to meet all the celebrities and people whom I would not normally have the opportunity to meet while living here in San Diego. However, what really left an impression with me the most was a conversation I had with Gregory Hines's father, Maurice. I went up to him and simply asked this question: "What was it about Gregory's upbringing that made him such a leader in his art?" "Well, it's like this," began his proud dad in an authoritative manner. "All we did was watch what he loved to do and then encourage him to continue doing it. You should've seen his eyes light up when he was only a child dancing for the family. When we put a ball in his hand, he didn't share the same passion so we simply took it away." "That's it?" I asked in a surprised tone. "Yes, it's as simple as that," he replied. "You see so many people try to push their kids into doing something that they...more
It's Friday night, you're sitting at a restaurant, and as your meal arrives, the server says, "Now, don't touch that plate. It's hot." What's the first thing you do?Well, 99% of the time you're going to touch that plate, right?I call it the 99% rule. It's closer to 100%, but I give myself a little "out" for those who wish to find a loophole in...more
Staying ahead of the marketing curve seems to be a never-ending quest. Marketing doesn't have to be as complex as some people make it out to be. It's simply a matter of understanding who you are marketing to - your ideal customers - and then coming up with a system that keeps your name in front of them. A huge part of the system is creating enough...more
No matter how great your idea is, if the market isn't ready for it, or if it's already saturated, you just won't profit from it, at least not at the moment. So how do you know if it's just another great idea or a money tree ripe for the picking? How about some basic market research. There are a few ways you can go about this. You can hold a focus group, you get a bunch of people together, explain the concept to them, with mock ups if you can, and see what they think. Let them talk openly about it, often amongst themselves without your input, and then have them fill out a questionnaire. This is a very expensive technique, but often produces good results, as you get more than just opinions, you also get ideas on how you can improve your original concept and so on. You could invest in a direct mail campaign, and offer something to the recipients in return for answering your survey. This too can be very costly, up to $20 per person, and the end result isn't nearly as good as what you get with a focus group. As few as 1 in 100 people will return your mailing, maybe more depending on the reward. You could use the telephone and conduct your survey that way. Keep in mind, however, that...more
The complete article together with preactical excersises and Coaching tips can be found at www.my1stBusiness.com.Getting on the radio can be a great tactical move as part of your overall publicity effort, but you do need to have a story idea or an...more
Defining a long-term investment in the stock market.For some "long term" would mean holding a stock position over the weekend. For others, it may mean holding a security for at least 1 year for the purpose of declaring a long-term capital gain, thus...more
Leaving school, getting a new job, or even a raise at your current one, has most people considering their next great purchase. Few think about the affect this could have on their future. Rather than pay down the debt they carry, many...more
You know the game, don't you? Someone invites you to help them solve a big problem and every great suggestion you make is met with, "Yeah, but that won't work becauseĀ ." Frustrated and defeated, you finally give up. Next time someone tells you about...more
Credit Card Management Services, Inc. is a fully licensed 501(c)(3), non-profit, credit counseling agency whose mission is to provide compassionate, professional debt management counseling and education in an ethical manner with efficient, timely and...more
Home equity loans and home equity lines of credit continue to grow in popularity. According to the Consumer Bankers Association, during 2003 combined home equity line and loan portfolios grew 29%, following a torrid 31% growth rate in 2002. With so...more