"Quality and service are important, if you want to make a sale. If you want to keep a customer for life, keep your promises." - Heidi RichardsThe buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking. It's gathering support of your friends, peers, and business contacts. It's developing strong, lasting, unique relationships with your most valuable asset,...more
"Cross promoting with other businesses can give you a significant advantage over the competition, with many benefits and cost savings." -Heidi Richards-More and more competition in the marketplace is making it necessary for companies to find creative ways to connect with customers and prospects, to enhance brand identity and attract top-notch employees. In order to enhance competitiveness in today's marketplace, more and more companies are...more
Welcome to Monday Morning Mindfulness . . . to my Clients, Colleagues and Friends. Join me every other Monday in getting motivated and inspired to act/think/feel something differently. 1. ON SPECIAL OFFERS AND INVITATIONS Would you like to be paid to speak? Learn how to connect with your audience? Persuade people to act on what you say? You can get answers to these questions and more through my new feature, Approach the Coach. Go to this web page http://www.schrift.com/approach and ask me your number one question about speaking skills or speaking professionally. I will answer your questions by email and every few months will compile your questions (with answers) in a FAQ page for my MMM readers. Complimentary teleclass Would you like to learn "How to be a Better Public Speaker Immediately?" I will show you how to do this on Thursday, August 26th, from 7:00-8:00pm eastern. This teleclass is being hosted by www.RebelBusiness.com, a web-based community where you find endless fresh ideas, support and connections with people doing radically cool things with their businesses. Register now, limited seating. http://www.schrift.com/teleclasses.htm End of Summer Sizzle...more
BOOK REVIEW: Performance of Financial Institutions: Efficiency, Innovation, RegulationIt is rare for a financial text to be written by a Cypriot author yet one of the authors (Stavros A. Zenios) is a Professor at the University of Cyprus.The aim of the book is to examine whether financial intermediaries operate efficiently on a worldwide basis. ...more
In my career advising practice, I often find that my clients are not clear about what success means for them. Our society defines success primarily around three elements: power, money and fame. Many of you reading this may be saying, "wait a minute -those elements are not the most important things to me." Success is often intangible. It's...more
Only the weak ones quit. Is that true? There is a story of a CEO of a multi-national company who decided to withdraw a product from the market when it had consistently failed for nine months and eaten up millions of pounds in advertising, promotions etc. Was he weak? He could have maintained the myth of success and stayed in the market and gradually withdrawn, costing him and his company many more millions. Instead, he chose to face the fact that they had made a bad decision backing the product in the first place. He admitted his mistake publicly and withdrew the product before it cost him and his shareholders more money. Is he weak?We believe the opposite is true. He is a winner and winners quit in order that they can go on to achieve greater success. Perhaps, therefore, the phrase should be, 'only the weak ones stick'. The strong appear to recognise when they have exhausted all the options and get out before the situation becomes a liability.The successful appear to know when to quit whereas the weak ones, the unsuccessful, stay with a project hoping and praying that it will turn itself around. Just stop for a moment and ask yourself:Am I maintaining a project, thoughts,...more
Most people online are very familiar with the Nigerian Email Letter Scams. They've victimized thousands over the years and continue to do so. I am certain you've received many in your inbox over the course of your online experience. They are easy to...more
Many online marketers work odd hours, with no beginning of the day and no real end. How does this impact support and customer service inquiries? Some small businesses are afraid to reply to customer queries off-hours, fearful that the message...more
It can be a major source of frustration trying to keep up with all of the business-related information, newsletters, updates, offers and so on that land in your email box. And although there may be no perfect way to ensure that you can read...more
You know, those really important outside groups of people whose behaviors can help or hinder any business, non-profit or association manager in achieving his or her objectives? Are you persuading those key stakeholders - especially those whose...more
Do classified ads really work? Should you include an email address or fax number in them? How about a call to action? Questions like these are often brought to the attention of OhioHelp.net, an Ohio-based company specializing in helping businesses...more
How popular is online shopping? And is there room for improvement? Let's check out some pros and cons of automated shopping and see. Digital carts offer convenience for people around the globe 24 hours a day. Yet an estimated 4 percent of shoppers...more