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Introduction To Pay Per Click

Pay per click publicizing works through search engines that have an arrangement with a business. This business will place a small ad on the results page key terms. The listing on the search engine page frequently has a headline, a short caption, and a short promotional wording blurb. Depending on the search engine, the advertiser may or may not get to conquer the text. The advertiser pays nothing to appear on the results page itself. He or she...more

How To Write Emails That Get Results

This week I received at least 500 emails offering me great discounts on Viagra and just as many messages from the son in law of the late bank president of Nigeria, offering me millions of dollars. How many cases of Viagra do you think I ordered? and how many billions of dollars have I had transferred into my offshore account? Zero, zilch, zip, none!I continue to be amazed by the number of people, who still believe they will sell loads of...more

Don't Discount Offline Business Opportunities by:Kathy Burns-Millyard

So many people automatically think of Internet businesses first now days. Why? Because they're relatively cheap and quick to set up. What many don't seem to realize though, is that are still some golden opportunities in the offline world too. One such business can be started for less than $50, and can start earning you cash from the first day. So, what is this business? Vending machines. Now before you shrug this off as being too expensive, let's look at a few facts. 1. Not all vending machines are big and expensive. The first image that comes to mind with the term "vending machine" is a large cola or snack machine. But that's not the only type there is. As a matter of fact, smaller vending machines are more common... they're just not often thought of as a vending machine. Think about your local grocery or discount store for a moment. Besides the cola machines, can you think of other vending machines that might be in place? If you're a parent, you might have already guessed: bubble gum, candy, and trinket machines. They're small yes, but they draw cash and a lot of customers. They usually sell themselves. Kids can't resist them, and even my grown adult husband has been known to put...more

Small Cards, Big Ideas: Alternative Uses for Business Cards by:Linda Elizabeth Alexander

Aggressive business card marketing isn't about handing your business cards out to everyone you see. The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it. To make your little card stand out, try these other ideas. Print something other than a business card on biz card-sized...more

Cultural Awareness - an HR perspective by:N.A. Johnson

The use of cultural awareness training has increased rapidly in the majority of global companies over the last decade. My experience working in global companies in which effective cross-cultural functioning was critical, involved the devotion of considerable time and energies to ensuring that cultural training needs were identified and accommodated...more

Islam in the Workplace by:Neil Payne

Suggested practice for HR personnelMuslims now form one of the largest religious groups in the UK. At a time when great misunderstandings and stereotypes circulate the media and society regarding the religion, it is crucial for an effort to be made at all levels to go beyond archetypal images and to begin to understand Islam and Muslims.With a population of approximately 1.5 million Muslims and growing, UK based companies are employing more and more young Muslim men and women. With this increase comes a greater need for HR practitioners to be aware of the respective cultural sensitivities. As with individuals from any background, if they do not feel comfortable and understood in their office or company, it is likely that they will eventually seek employment elsewhere. In order to maximise retention of young Muslims, it is ever more important therefore, that their sensitivities are kept in mind.The following information contains basic tips and guidelines for HR staff and others to bear in mind. Please note that these are very generic guidelines. Muslims differ from generation to generation, culture to culture, some are more devout than others and interpretations and practices of the...more

PR: What's the Point? by:Robert A. Kelly

Here's the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and...more

Creating Great Business Correspondence by:Colin Ong TS

Obtaining the skills for writing good business correpondence is important; a job seeker needs to send customised job application letters. A secretary needs to send out an official invitation letter. A purchasing assistant may need to prepare an...more

When Do I Need To Hire A Business Plan Consultant by:Howard Schwartz

Every new business owner knows that a business plan is critical - it is drilled into them by potential investors and every banking officer they meet. So why is something that is so important to the launch of a new venture so difficult to write? Good...more

Five Major Ways to Save Money by:Paul Davis

There are two main roads to improving your personal finances: increasing income, and cutting costs.Increasing income is the harder road to travel. After all, you can't always get a raise or a new job when you need one.But cutting costs, that's a...more

How to Prepare your Mind/Body to Give Great Speeches by:Sandra Schrift

Sure you have catecholamines - all speakers do. (including Sir Winston Churchill and Presidents Kennedy, Carter, and Reagan.) Those are the chemicals that make you sweat, make your heart beat fast and make your hands shake. Get rid of those...more

An Untapped Resource For Finding Your Ideal Home Business by:Chuck Huckaby

The pitch "Business For Sale!" may be your key to a Profitable Home Based Business! In fact, your GOLDEN Opportunity may be just a FEW CLICKS AWAY!... But most people NEVER even know that a profitable, proven, growing home based business that COULD...more
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