There once was a hawk, ferocious and swift. He was young and agile with many years of life to hunt the open ranch lands. In a nearby field, a mouse scurried about the ground. The hawk saw the hurried motion and swept speedily toward the rodent.Just as the hawk's shadow engulfed the smaller rodent, the mouse fell to its back and begged, "Please, Mr. Hawk, spare me my life!" This surprised the hunter and he landed beside the mouse."Why should I...more
You open your computer, the flashing button says, "We have a new update for your software program. Do you wish to update now or later?" You choose the Update Now button and immediately your computer begins to download a new version of the software program. What is the program updating? It's fixing broken parts of the software program; it's adding new features. It does this quickly and easily. Right before your eyes you see the update taking...more
Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives. Still, many realize they need more than that to win the long-range battle. Fact is, they need a public relations budget that can deliver results far beyond publicity tactics. The fierce and the smart know they need real behavior change among their most important outside audiences that leads directly to achieving their managerial objectives. So they make sure they persuade those key outside folks with the greatest impacts on their organizations to their way of thinking, then move them to take actions that help their department, division or subsidiary succeed. The really fierce use a public relations blueprint something like this one: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public...more
I've been both a CEO and a consultant, so I've seen from both perspectives what goes right and what goes wrong when a consultant comes in to a company. Generally the CEO or the manager who hires the consultant tells the consultant what he or she wants. Often the manager is frustrated with something that is happening at the company and expects the...more
Only one of every 5 businesses makes it to its 5th year, and fewer still make it to 10 years. What do the successful businesses have in common? 1. The experience and skills of the top managers. Over half of business failures are directly related to managerial incompetence. 2. The energy, persistence and resourcefulness (the will to make the...more
Businesses and other organizations can capitalize on the interest and excitement the 2004 summer Olympic Games will create when they're held in Athens, Greece, August 13-29. Channel this heightened enthusiasm into the achievement of your organization's goals - whether sales, marketing, customer service, etc. Use it, too, to stimulate a greater sense of patriotism and pride in being an American. Busche offers these suggestions:Make your day-to-day office activities and meetings more effective by tying them in with special events, occasions, holidays or seasons. Keep your eye on the calendar and the news media to see what's coming up. The uniqueness and popularity of the 2004 Summer Olympic Games should spark ideas to take advantage of opportunities which already generate interest, excitement and publicity. Use your imagination and incorporate your own good ideas and activities, too as well as those of your people.In planning your overall Olympic Games campaign, give a lot of thought to developing meaningful activities which you can incorporate these characteristics into - traits which serve you well in both the office and the sports environment. For example: Knowledge, desire,...more
Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the "I didn't knows" from your clients and would-be clients. Even if you believe you have more than enough business you should always...more
Sorry about my otaku with this issue (otaku = more than a hobby, a little less than an obsession).Many of you may know me, since I run Imediafax, the Internet to Media Fax Service. I send out over a million news releases a year for people via fax and...more
The design of your office and home has a great influence on your financial success. If your work or living environments are in harmony with nature they have a positive affect on your prosperity. In nature all five elements (water, fire, earth, air,...more
One: How to Create Sizzling Speech and Book TitlesDescription: Create titles that focus on what most people want all the time. Example "How to Win Friends and Influence People." Learn five ways to design your speech and/or best-selling book titles....more
Obtaining a home loan is arguably the most expensive transaction you'll experience in your lifetime. Therefore, getting the best home at the greatest value is an endeavor worth pursuing. Whether you're trying to squeeze in to a higher priced home...more
In today's fast-paced business world, CEO's are trying to keep up with change and adapt to the global marketplace, constantly searching the horizon for an edge over the competition.One thing they overlook is very close to home. In fact it is just...more