Lunch in Ireland- Is how people lunch in Cork a lot different lunch in Dublin?
Lunch in Ireland- Is how people lunch in Cork a lot different lunch in Dublin
?I am conducting some research at the moment into the lunchtime dining preferences of the typical office worker. I have concentrated solely on Dublin up to now & while it would be foolish and rude to make generalisations about how Cork people go about their lunch decision there are certain similarity assumptions I can make between lunch in Cork and lunch in Dublin. However, the subtleties lie in the strength of impact of the different consideration factors. For Dublin factors such as distance required to travel for lunch, Day of the week, time of the month (nearer pay day or not), the weather, price, any discounts available, type of food, uniqueness of dining experience, whether it was a venue previously visited, and length of lunch break, to name but a few, impacted on what venue was chosen for lunch on any given day. Having attained this strong list of factors and a the strength their impact I am going to conduct research about Cork lunch to see just how similar the results are to Dublin. From this a greater understanding of what the current Irish worker most values when it come to their lunch. In the current economic climate this is as important as ever and with many businesses under pressure I am confident that my results will prove useful to retailers looking to get a better understanding of the market and how to target it in a more effective way.
Currently consumers are eager to avail of any lunch Deals Cork or Dublin have to offer so I also want to gauge how strong an offer has to be in order for consumers to be swayed by it and change their eating habits. Lunch budgets and how they have been affected by the current downturn will also be another interesting outcome.
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