%202010%20Filton%20KingswoodOnce%20upon%20a%20time,%20buying%20a%20Christmas%20aftershave%20gift%20was%20easy.%20We%20had%20all%20heard%20of%20the%20big%20names%20-%20Brut,%20Old%20Spice,%20Denim%20and%20Hi%20Karate%20which%20were%20relentlessly%20advertised%20on%20TV,%20portraying%20butch%20men.Now,%20however,%20there%20are%20almost%20as%20many%20men's%20fragrance%20brands%20as%20there%20are%20perfume%20brands.%20Sales%20of%20men's%20grooming...){kind=link}
Why buying Christmas aftershave gifts is now cool
Why buying Christmas aftershave gifts is now cool
Copyright (c) 2010 Filton KingswoodOnce upon a time, buying a Christmas aftershave gift was easy. We had all heard of the big names - Brut, Old Spice, Denim and Hi Karate which were relentlessly advertised on TV, portraying butch men.Now, however, there are almost as many men's fragrance brands as there are perfume brands. Sales of men's grooming products have tripled in the last ten years and the industry was last year valued at around $300 million. Scent is no longer something which, traditionally, a wife or mother bought for a man at Christmas and on birthdays, but is now seen by men as an absolutely vital part of their everyday grooming routine and so they often buy the products themselves.With all of that aside, few men are disappointed by an aftershave gift at Christmas on the big day!A creature of habit, men often like to stick to one brand of fragrance. Christmas however, is an ideal opportunity to encourage him to branch out, by buying him something a little different, yet with a similar scent.Men love toiletry gifts just as much as women, so a luxury toiletries set including travel bag, scent, shaving balm and shower gel is likely to be very well received indeed, particularly if the man in question travels around a great deal.Aftershaves, as with perfumes, are now available everywhere from supermarkets to online sites. Remember to take your time and shop around, to find the best bargain available.It is worth bearing in mind that older men may be a little more set in their ways, so it may be best to buy them a fragrance which they know and which they are comfortable with. If you do decide to offer them a Christmas aftershave gift which they haven't used before, it may be worth playing it safe and buying one of the more traditional brands such as Paco Rabanne, rather than plumping for the latest celebrity name. The fragrance should be light rather than heady and ideally will be balanced enough for them to wear every day.Contrary to opinions from only a few decades ago, the modern man takes great care to ensure that he looks good and smells fantastic, which can be extremely important, particularly for a professional. He will have a regular grooming routine which is likely to include exfoliation and moisturising.In Christmases gone by, Christmas aftershave gifts were seen to be on a par with socks, ties and slippers - a seasonal staple, which nevertheless came in useful. However, with the current million dollar aftershave market showing no sign of a downturn, we can safely assume that men now look upon fragrance as a luxurious - yet affordable item. And with the variety of scents now available, they can be as adventurous as they like.Christmas is always the busiest season for the perfume industry and so promotions pick up in pace. If you search hard enough, you will inevitably find a reasonably priced Christmas aftershave gift which your man will love.Whatever you do, don't feel that you have to do your aftershave shopping in a department store. Why not use the internet to hunt around and find out which sites offer the best value for money? You may find that some sites are offering substantial discounts whilst others may include other products included in the gift package, for the same price.Enjoy trying out different fragrances to see if you can find one which the man in your life will love, particularly if he takes great pride in his appearance.Your man may prefer the latest scent by David Beckham, or he could be more of a Versace guy, but whichever scents he prefers, he'll love the fact that you went to the trouble of finding a scent just for him.
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