Competing For Share Of Global Upstream Oil & Gas Industry Spend In 2010-2011
Summary
Summary
Competing For Share Of Global Upstream Oil & Gas Industry Spend In 2010-2011 is a new report published by ICD Research that analyzes how industry suppliers media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers to the upstream oil and gas industry. The report also identifies oil and gas exploration and production companies and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.
Scope
Opinions and forward looking statements of over 668 industry executives are captured in our in-depth survey, of which 44% represent Directors, C-levels & Departmental Heads
Analysis on media channel spend, marketing and sales practices and industry developments by upstream oil and gas companies and their suppliers
Key topics include suppliers media spend activity, marketing and sales behaviors & strategies, threats & opportunities for the industry and how these have been affected by the economic uncertainty
In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East
Reasons To Buy
Benchmark your sales and marketing plans with industry competitors to effectively determine strategy
Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
Better promote your business by aligning your capabilities and business practices with your customers changing needs during these times of market uncertainty
Predict how the industry will grow, consolidate and where it will stagnate
Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry
Key Highlights
The majority of respondents from the upstream and downstream oil and gas industry identified China, Brazil and India to be the fastest growing regions in next 12 months among emerging markets due to favorable economic conditions, increased consumption of oil and gas and improved infrastructure facilities.
46% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 10% looking to decrease it
66% of respondents believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge.
Keywords
Supplier Marketing & Sales Strategies & Industry Outlook, Energy and Utilities, Upstream Energy
Table of Contents :
Chapter 1: Executive Summary
Chapter 2: Introduction
Heading: Profile Of Survey Respondents
Chapter 3: Industry Dynamics
Heading: Revenue Growth Expectations In The Upstream And Downstream Oil And Gas Industry
Heading: Future Developments In Competitive Structure In The Industry
Heading: Merger And Acquisition Activity Predictions
List of Tables
Table 1: Count Of Global Upstream And Downstream Oil And Gas Industry Survey Respondents By Company Type (Number Of Respondents), 2010 Industry Survey
Table 2: Buyer Respondents By Job Role (% Buyer Respondents), Global Upstream And Downstream Oil And Gas Industry, 2010
Table 3: Buyer Respondents By Organizations Global Turnover (% Buyer Respondents), Global Upstream And Downstream Oil And Gas Industry, 2010
List of Figures
Figure 1: Company Revenue Growth Optimism Trend In The Global Upstream And Downstream Oil And Gas Industry (% All Respondents), 2009-2010
Figure 2: Company Revenue Growth Optimism Trend By Global Upstream And Downstream Oil And Gas Industry Company Type: Upstream Oil And Gas Companies, Downstream And Midstream Oil And Gas Companies, Oil And Gas Industry Suppliers (% All Respondents), 2009-2010
Figure 3: Company Revenue Growth Optimism Trend In The Global Upstream And Downstream Oil And Gas Industry By Region: North America, Europe, Asia-Pacific, Rest Of The World (% All Respondents), 2009-2010
For more information, please visit :
http://www.aarkstore.com/reports/Competing-For-Share-Of-Global-Upstream-Oil-Gas-Industry-Spend-In-2010-2011-Supplier-Marketing-Sales-Strategies-Industry-Outlook-78799.html
Contact :Sanaa
Aarkstore Enterprise
Tel : +912227453309
Mobile No: +919272852585
Email : contact@aarkstore.com
by: Aarkstore Enterprise
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