Competing For Share Of Global Fossil Fuel Power Industry Spend In 2010-2011: Supplier Marketing

Summary

Summary

Competing For Share Of Global Fossil Fuel Power Industry Spend In 2010-2011 is a new report published by ICD Research that analyzes how industry suppliers media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers to fossil fuel power companies. The report also identifies power companies and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

Opinions and forward looking statements of over 613 industry executives are captured in our in-depth survey, of which 42% represent Directors, C-levels & Departmental Heads

Analysis on media channel spend, marketing and sales practices and industry developments by power companies and their suppliers and contractors

Key topics include suppliers media spend activity, marketing and sales behaviors & strategies, threats & opportunities for the industry and how these have been affected by the economic uncertainty

In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats

The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations

The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

Reasons To Buy

Benchmark your sales and marketing plans with industry competitors to effectively determine strategy

Identify the specific marketing approaches your competitors are using to win business during the recessionary climate

Better promote your business by aligning your capabilities and business practices with your customers changing needs during these times of market uncertainty

Predict how the industry will grow, consolidate and where it will stagnate

Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

Key Highlights

The majority of respondents from the fossil fuel power industry identified India, China, Saudi Arabia and Brazil to be the fastest growing regions in the next 12 months among emerging markets due to favorable economic conditions, rise in industry consolidation, growing demand and increased consumption of fossil fuels as well as improved infrastructure facilities

68% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 12% looking to decrease it

58% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge

Keywords

Supplier Marketing & Sales Strategies & Industry Outlook, Energy and Utilities, Power Generation

Table of Contents :

Chapter 1: Executive Summary

Chapter 2: Introduction

Heading: Profile Of Survey Respondents

Chapter 3: Industry Dynamics

List of Tables

Table 1: Count Of Global Fossil Fuel Power Industry Survey Respondents By Company Type (Number Of Respondents), 2010 Industry Survey

Table 2: Buyer Respondents By Job Role (% Buyer Respondents), Global Fossil Fuel Power Industry, 2010

Table 3: Buyer Respondents By Organizations Global Turnover (% Buyer Respondents), Global Fossil Fuel Power Industry, 2010

List of Figures

Figure 1: Company Revenue Growth Optimism Trend In The Global Fossil Fuel Power Industry (% All Respondents), 2009-2010

Figure 2: Company Revenue Growth Optimism Trend By Global Fossil Fuel Power Industry Company Type: Fossil Fuel Power Generators, Power Distributors, Power Industry Suppliers (% All Respondents), 2009-2010

Figure 3: Company Revenue Growth Optimism Trend In The Global Fossil Fuel Power Industry By Region: North America, Europe, Asia-Pacific, Rest Of The World (% All Respondents), 2009-2010

For more information, please visit :

http://www.aarkstore.com/reports/Competing-For-Share-Of-Global-Fossil-Fuel-Power-Industry-Spend-In-2010-2011-Supplier-Marketing-Sales-Strategies-Industry-Outlook-78800.html

Contact :Sanaa

Aarkstore Enterprise

Tel : +912227453309

Mobile No: +919272852585

Email : contact@aarkstore.com

by: Aarkstore Enterprise

POST COMMENT

Aarkstore Enterprise Esophageal Cancer Global Clinical Trials Review, Q4, 2010 Ultrasound Systems - Global Pipeline Analysis, Opportunity Assessment And Market Forecasts To 2016 Angels Still Actively Stimulating The Economy An Introduction To The Globally Viable Web Hosting Solution Intelligent Sensors And Other Digital Objects To The Era Of Global Access To The Internet - Sensors Reliable Service from Globalstar Satellite Phone Lanxess Rubber Technology Innovation Actively Respond To The Challenges Of Global Climate Change - Purchasing Custom Pens The printed word Hindi going global through news Purchasing Wholesale MBL Jerseys Is GDI a Scam? Global Domains International Review The Accounting Model is a liability - it could be used as a "weapon" by our enemies to bring our international economy to its knees Validating Excel and Word Applications Documents - Webinar By GlobalCompliancePanel