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Imagine PR Like This Helping You by:Robert A. Kelly

As the kids say, how cool is this? You're a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors of those important outside audiences of yours - behaviors that MOST affect your operation. What you're doing, of course, is creating the very external stakeholder behaviors that will help achieve your managerial objectives. Best part is, you'll actually pull it off when you persuade those...more

Don't Discount the Temporary Position Interview by:Carole Martin

If you think, 'it's just an interview for a temp job -- no big deal,' that's where you're mistaken. Some wonderful opportunities, networking connections and careers have resulted from temporary positions. Temporary assignments today run the gamut from receptionist to CEO and beyond. And since an agency is usually the first contact with the company, much of the marketing and negotiations have been done for you. And if you believe 'but the...more

No-Holds-Barred Conversations with Dan Lok - Part 2 by:Dan Lok

Question: How to deal with ultra skeptical offline or be it Internet surfers in order to reassure them and get them to happily open up their wallets? I like that "happily open up their wallets"! Your customer should be happy to open his/her wallet. When business is done right, everybody wins and nobody loses. You're happy to make a sale and your customer is happy to be getting a good value for the money. Here're a "small" list of things you can do to remove skepticism. Use testimonials Show a photo of yourself Show a photo of your products Show a photo of your office State your complete address and contact information Use testimonials (Again!) Use flash audio buttons on your website. Do an introduction. Speak their language. (This goes back to understanding of your target market. If you're selling to golfer, there are buzzwords and 'in-speak' that is specific to their game. Use those in your sales letter.) Understand their hot buttons and push them hard. When you hit them on the right spots, a lot of them will simply ignore the skepticism. If you're selling moneymaking staff, see if you can prove your claims by showing bank statements, checks... etc. Write down every...more

Student Credit Cards by:Phil Edwards

With graduate debt averaging over £12,000, the ability to spread the cost of further education using a student credit card is obviously attractive. Adding to their appeal is the fact that these cards are relatively easy to obtain. Unlike many standard credit cards, they are available to people who do not have a regular, minimum income and credit...more

Turn your Business' New Year Resolutions in PR Revolutions by:Shannon Cherry, APR, MA

As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. But according to Shannon Cherry, APR, businesses often overlook a key element when making their business plans and resolutions. "Most new businesses fail within three years -...more

Important Information For Condo Buyers by:Sheldon Salnick

Here is a step by step guide for buyers looking to buy a condo in any area. These are important tactics to make a solid and accurate judgement on the property you're looking to purchase.- When purchasing a condominium make sure that you ask for the last three to six months of the condominium minutes. This infomation will provide you with alot of insight into what is happening in the building.- Obtain a copy of the Declaration, the bylaws, and any rules and regulations from the Condo Association.- To make sure you are buying into a financially sound building, it is also advisable to find out if the building has any outstanding loans with a bank. Some buildings may take out loans instead of doing a special assessment as a way of doing major work such as new elevators or the exterior facade of the building.- Make sure you obtain a statement from the Condo Association of any capital expenditures anticapted by the Board within the current or succeeding two fiscal years.- Find out from the Condo Association if there are any pending suits or judgements in which the Board is a party.- If the building is newer, find out if the parking is deeded or assigned and whether you can sell it to...more

Five Things Never To Tell Your Mortgage Lender When Facing Foreclosure by:Bobby Johnson

1. Never discuss your household finances over the phone with the collection department. What you don't know is that you are being qualified and not know it. This is the easiest and fastest way to get a turn down. Request a homeowners assistance...more

How to Meet Quality Standards with ISO 9001 by:Chris Anderson

In today's hectic business environment, it is vital that we are all on the same page, right? But how do we know if we meet those standards? Business owners and executives can avoid the uncertainty, and that's where ISO 9001 certification comes...more

The POWER of a Proven Stock Investment Plan by:Charles M. O'Melia

When you invest in the stock market for ever-increasing cash dividend income, verses trying to make a buck in the stock market, your mindset will change. There will no longer be a fear of losing money in the stock market. With the right type of...more

Principles for Total Prosperity In Business And Beyond by:Geela

Are you looking for that "something" to give you the winning edge in your business? Is success still elusive even after burning both ends of the candle? Well, you may be looking for success in al the wrong places or you may not have an accurate...more

Adam Smith the Real-life Grinch Who Stole Christmas and Won by:George Matafonov

At about this time each year, without fail, the lament will go out about how the real meaning of Christmas has been lost. This pre-Christmas tut-tutting is as much of a tradition as the obligatory Christmas cards, and treated in the same casual way....more

What's Keeping You at the Office (9 Tips to get home quicker) by:Karen Fritscher-Porter

"Work smarter, not harder" is a cliché that has darted in and out of the workplace for years. But it's still as true as ever. And it's often overlooked advice that truly works. "Working smarter" means think strategically about how to improve your...more
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