Should You Generate Your Own or Buy Leads?
Should You Generate Your Own or Buy Leads?
Over the years, more and more professionals are considering starting their very own online business. One of the most common business ventures is network marketing, where the only tools that you need are your computer with an Internet connection and your knowledge of lead generation.
Basically, lead generation is what will allow you to acquire leads which take the form of new business contacts or client prospects. There are numerous methods by which you can generate leads, and the way that you use it later on is essential to the success of your business.
Leads Purchasing versus Lead Generation
If you are just starting out as a network marketer, one of the major aspects of the business that you need to decide on is whether you should simply purchase the leads, or find ways to generate them yourself.
There are actually pros and cons to each option. Let's say that you decided to purchase leads. The number one benefit that you will enjoy from this is that acquiring leads is effortless because you simply need to shell out the money, and you can get as many leads as you want. The question is will these leads help improve your business?
On the other hand, generating your own leads will mean that they are specifically suited to the business model that you have. As such, every lead that you will generate can contribute something to your business. It might take more time and effort to generate your own leads, but if quality is your priority over quantity, this is definitely a better option for you.
Another disadvantage of purchasing leads is that when you give them a call or send out marketing materials to them, most will claim that they never requested for such information. When you generate your own leads, you will most likely receive a positive response.
Finding Out What Works for You
Out of the two business models of purchasing versus generating leads, how are you supposed to decide which one to use? The rule of thumb to follow is: find out what works for you. When you generate your own leads, you will find that it is easier to personalize your approach and market your own brand. The business contacts that you will acquire down the line are attracted to the way that you marketed yourself instead of how your network marketing company or your product is advertised. Thus, you can capitalize on your business with you as a business model.
Meanwhile, purchased leads are marketed in a generic way to as many business contacts as possible. It is up to you whether you want to later one sort the leads that you will purchase to the yeses, nos, or maybes but at least you have that volume to back you up.
At the end of the day, choosing between these two models purchasing leads and generating your own leads is all a matter of testing the waters and finding out what works for you. If you don't mind spending your resources on purchased leads without that 100% assurance that they will be interested in your business, go ahead and purchase leads initially.
Over time, however, you should master a technique by which you can quickly and effectively generate good-quality leads for your business without having to spend that much money on purchasing them.
No matter which method you end up choosing, make sure that it's something that you are comfortable doing and can lead you to achieve success in network marketing.
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