Real Estate Investing And Podcasting
If you want to be on the cutting edge in your business
, then it is essential that you meet your customers where they live. There has been a major shift in marketing trends in recent years and if you haven't been paying attention, you're already a step behind. Technology has taken over in the advertising world and if you're trying to reach potential investors this is how you will find your most powerful leads.People who are considering spending or investing their money are looking for information. Businesses of all kinds now know that the internet is where people go to find cutting edge information. As a result, the first thing businesses do now is get a web site up and running, providing information to their customers, and positioning themselves as experts in their field.
Then they begin to connect with their potential customers via social networks and business to business networks passing along links to their website and information to potential customers. They know that is where they will find their customers. Direct mail and other forms of print advertising are quickly falling by the wayside. They are not only more expensive, they have become ineffectual.
Podcasting is the newest marketing trend and provides businesses of all types and sizes a vehicle to disseminate information inexpensively and efficiently. A podcast immediately puts a professional face on a business and establishes direct contact with a potential customer.
If you are unfamiliar with podcasting, it is a series of digitally recorded media files, either audio or video, that is made available to the public via your website or a pay site such as iTunes, Winamp, Juice, etc. By recording your message professionally and making it available to your audience, you have the ability to meet your potential customer face to face with an expert message.
The potential of podcasting is far reaching. You not only can reach your neighbor, but you can reach people around the world at any time of day or night. This is the most popular information source for those between the ages of 25 and 45. They are accustomed to looking for information in this way and they are almost always plugged into to some form of electronic device when they are.
The markets you will reach via podcasting are the very people who shop and purchase and do just about everything online. They are keyed into immediate access to information and they are very discerning as to its authenticity and professionalism as well. It is important, therefore, to put together a podcast that adequately represents your intent in a way that establishes you as an expert in your field. Then, you will have their undivided attention.
The great thing about podcasting is that once you have your potential customer's attention, you can keep feeding them information. Every time you put out a new podcast they will be there listening. You may only need to add a new one every four to six weeks, but each one will be a reminder to your audience that you are still an expert in your field.
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