Two Strategies For Website Home Page Copy To Make Visitors Stick Around
A website's home page is the most important real estate of that website
. What copy you put on that home page may determine whether a visitor to the site will stick around - or instead immediately click away to a more "appealing" website home page.What's a more "appealing" website home page? One that follows these two basic but oh so important strategies:
1. On the web, less is more. 2. Tell people what's in it for them, not what appeals to you.
Let's look more closely at both of these strategies:
Less is more: On the web many people tend to skim copy looking for the highlights of a new site. If we don't find something immediately that holds our attention it's just too easy to click away.
The basic elements of this step are: - Short - and I mean short - paragraphs with a line of white space between each paragraph - Font size large enough to be read easily - Boldface subheads that provide important information by themselves - And a reduction of what you say to the most essential - leave much of the related copy for interior pages
Tell people what's in it for them: Now this is for the actual text of your copy: You do not say how beautifully made are the hand-woven winter scarves you sell (even though this feature is something you really admire).
You do say that these scarves are especially woven to trap the cold air so that a person's neck stays warm even in very cold weather. This is what a person buying a winter scarf for protection from the cold wants to know: How well will this scarf keep out the cold?
Many business owners do not want to accept this concept; they want to list all the great features of their product. But their prospective customers don't care about the features - these prospective customers care about the benefits to them.
You must switch from talking about what interests you to talking about what interests the potential buyers.
Bonus tip: In order for people to get the important information easily use everyday language. You do not want to create a mental stumbling block by using "sophisticated" words that may interrupt a person's reading.
To recap, keep your website home page copy "simple" (brief, easy to read) and targeted to what your potential customers want to hear.
by: Phyllis Zimbler Miller Let Your Important Entities Know About Your Change Of Address Use Online Services For Easy Way Of Letting People Know About Change In Address How do you find a Discount Online Pharmacy You Can Trust? Write Quality Articles Faster With Batch Processing Why Am I Helping You Make Money Online? Some Primary Things Which Are Very Important Hiring A Seo Company Seo Company Pakistan Awarded As A Top Seo Company In Pakistan Is Search Engine Submission Really Necessary? Trade Currencies: 3 Questions To Help Find The Best Forex System Witness The Proper Way Of Analyzing A Website To Get High Search Engine Result Listing Position What You Should Be Looking For When Sourcing A Search Engine Optimisation Company Online Marketing & Social Media As Business Tools Do You Want To Know How To Submit An Article Online?