James Avery: A Life In Silver And Gold
James Avery is not your ordinary craftsman
James Avery is not your ordinary craftsman. Few of his fans know this, but he flew 44 successful bombing missions during WWII. As with many of the returning WWII vets, he had constructing things on his mind after all the destruction witnessed during the war. He started making jewelry in 1954 and has not looked backed. From the beginning James Avery has incorporated one main design element into his jewelry; simplicity. This core belief along with his commitment to his customers, employees, family, and his faith are the major reasons James Avery jewelry has stayed in the hearts and minds of his loyal fans.As with most veterans returning from the war, James Avery did not have an immediate plan for his future. He dabbled in various crafts including furniture making. He began his jewelry business quite by accident. His first inspiration came from a very simple, yet powerful cross he saw while on a trip to Colorado. Following his return, James Avery created his own cross. After his friends noticed this cross on a string hanging from his neck, they began asking him to make jewelry for them. And so an institution was born.
He has become a household name in jewelry design. One of James Avery's most important design elements that make him so popular is his ability to incorporate the simple things in his jewelry. But don't let his idea of simplicity fool you. The individual elements may be of basic subjects, but his use of these subjects can be quite intricate. The sheer detail of the object is truly a work of art. Many of his natural designs mimic the real thing so well that if his jewelry wasn't made of silver or gold, one would have a very difficult time indeed telling the living thing from a James Avery piece.
Along the lines of simplicity, James Avery follows a very basic set of principles. His business has grown from one store in Kerrville Texas to over 64 throughout the United States. James Avery recognizes this success would not have been possible without his family, employees, and customers being loyal to him. In turn, he is just as fiercely loyal to them. Both of his sons currently hold the company's top managerial spots following James Avery's step down from running day to day operations. James Avery's commitment to his customers and community is evident with his work with the Girl Scouts of America. Over the course of his lifetime he has given away thousands of charms to the GSA as rewards for selling cookies. These and other community gestures are what has kept the James Avery brand near the top in the jewelry marketplace.
James Avery began his jewelry career following his return from WWII. Ever since then he has consistently maintained the highest standards. That attention to quality along with his loyalty to his people, has made the James Avery brand into one that has stood the test of time.
BeSparkledAgain is very proud to carry the largest selection of pre-owned James Avery items offered to the public. We have many vintage items from the 60's, 70's, and 80's. Over the 25 years we have been in the jewelry business, tens of thousands of James Avery items have crossed our path. From the common charm bracelet to ultra rare early pieces, we have probably seen it. If you ever have a question about a James Avery item that you own or that we own, we would be very happy to help you out. Never hesitate to ask anything of us.
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