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How Your Business Can Make a Big Impact in 2010

How Your Business Can Make a Big Impact in 2010

Author: Marijana

Author: Marijana

The new year has come, and you have probably already done a lot of planning and thought about the next steps you should take to make your business more successful. The new year provides you with the opportunity to make a shift and improve your operations. But have you thought about the core elements of your business, should the change you are looking for be a more radical one? In order to make your small business an outstanding venture that raises above the competition, sometimes you need to take a big leap. The classic mistake most people make when it comes to new year resolutions is to let them pile up making a lengthy to do list that most of the time stays just that- a list of things on the paper. It is sometimes better to decide on one big change that, in the long run, can make a significant difference, than to keep adding the list. Concentrating on that one major change, until you make it a reality, is so much better than wasting your energy on starting a number of small ones at the same time. Understanding that every change worth of mention is a process that takes time is crucial for your future success. This process naturally asks for space, so youll have to do some cleaning up and get rid of some practices that were not so fruitful for your business. If you dont, how else will you make a bigger impact in this year? Some of your products may not be selling well, your sales methods may not be producing the results you expected, some of your suppliers may not be well suited to your business. If some of the above mentioned things is not working for you, stop using them. Think of the ways you can reinvent your business. Look at your products, the way you price, package and sell them, and see if you can somehow escape the usual factor that makes your business both adequate and uninteresting. Try thinking out of the box and give a breath of fresh air to your industry by courageously doing something outstanding that will amaze both your competitors and your customers. Most innovations come from the world of small business, and maybe you can think of the next brilliant small business idea that could bring something new and valuable to the market. Promote your business continuously. When it comes to bringing in new customers and raising awareness of your business, you have to always be on the top of the game. Promoting your small business shouldnt be left out of your list of priorities. If it is too overwhelming for you to think of the ways you can leverage all that new marketing channels and make it an effective marketing mix for your company, consider hiring a marketing expert this year to help you out. Understand the value of your business. Think about the reasons your customers have been loyal to you so far, and what it is that they value about your offering. Your customers chose you over your competitors because there is something that you do just a bit better and they will even pay a slightly higher price to get it. Think about adjusting your prices to your true value this year, even if it means raising them. Another concept worth considering is giving back to your community. Show the goodwill of your business by giving back, let your community recognize that you appreciate all the good it has done to your business. There are various organizations that make a difference in your community; find a cause that matters to you, and donate what you can. You can volunteer, or make donations to the organizations which are trying to make your community a better place.About the Author:
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How Your Business Can Make a Big Impact in 2010