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Free Website Advertising Is Easy By Using Article Ghostwriters And Article Marketing

Free Website Advertising Is Easy By Using Article Ghostwriters And Article Marketing

Free website advertising is really easy to get if you know how to use article marketing properly

, and use the services of article ghostwriters to optimize your articles for the search engines such as Google.

The benefits of article marketing are hard for those that have never used it as an advertising technique to believe, yet they are several-fold. In fact, it is just about the only active advertising I carry out, yet many of my web pages are in the top page in Google - some holding the #1 spot. So why is this technique as effective as it definitely is?

Prior to considering that, it has to be underlined that you must write your articles well, or many people will just stop reading. Your title will count for zilch, however, if the rest of the article is badly written and constructed, and bad grammar is a put-off to many people no matter what you might read to the contrary: most will be turned off, will not believe you can help solve their porblem, and just stop reading. This is where somebody for whom English is not their main language, or who find it difficult to write clearly and persuasively, can be helped by an article ghostwriter.

We can now consider how free advertising comes along as a natural result of article marketing. For them to work, you have to submit your articles for publication on article directories and ezines. Most of these directories are free, and even the paid ones charge only a dollar or two for each article. The directories generally allow you a section, normally at the end of the article, where you can advertise and provide one or more URLs to your web pages.

This is known as the Authors' Resource, and is different from a 'bio' in that the latter is used to provide personal details. Where only one of these two is offered, you can use it either as a biography or as advertising space: I always choose the latter. That is where you are able to influence your readers even more, and tell them why they should click on your link to reach your web page. Your link must direct your readers to a page on your site directly associated with the topic of your article - This is of critical importance if you want to keep them interested.

Here are four ways by which your article is able to get you free website advertising.

1. Google Listings

If properly optimized for the targeted keyword, your article can be indexed and listed on Google and other search engines. I have lots of articles published on page #1 of Google and other engines every one offers me valuable free website advertising. This type of advertising is practically unique, because it offers you the opportunity to have a page deep within your website listed: something that does not happen often.

2. Backlinks from Directories

You get a link back to a page on your site from each article published on each directory. Hence, publishing four articles on each of 25 article directories or ezines will provide you with a total of 100 links back to your advertised web page. These links are critical in enabling your web page to receive a high search engine listing, which in turn gives you free website advertising. These links also boost your Google Page Rank, which Google takes into account when calculating your listing position.

3. Backlinks from Other Websites

Other readers can and do copy your article for use as content on their own website as long as they also retain the resource with your links. Many do this where their web pages are generally designed for Adsense, and they aren't bothered much by providing free website advertising to you. Each of these will provide you with a link back to your web page.

4. Exposure to Readers

Although many deny the fact, users of article directories definitely read the articles they publish. I have had that demonstrated to me time and again by the number of 'views' or 'reads' I get: as many as 1,000 in a very short period - sometimes within a week, sometimes longer. Every one of these provides you with free advertising for your website, and that is before we even consider the exposure they will have when others publish them on their own websitss!

Where article ghostwriters can benefit you in all of this is that you can attain every one of these benefits from only one article that has been written professionally by somebody that understands search engines, and also knows how to promote you as being authoritative in your niche. This is of extreme importance, and will influence the success of your business.

Not only does article marketing provide you with free website advertising, but article ghostwriters can make sure that your article is accepted for publication and is read, and that the reader is likely to click on your links and visit your website. Every one is of great value, and generally essential in the success of your online business.

by: Peter Nisbet
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Free Website Advertising Is Easy By Using Article Ghostwriters And Article Marketing