Acupuncture Business Success Tips
Share: Whether or not you are in the market to get started on a new acupuncture business
or you may have an active one and are looking for the ways to to grow it, I highly suggest that you invest most of your time, energy, and money into marketing your practice successfully. Your acupuncture practice marketing is the number one factor to influence your business success.
I hear some practitioners say that having a deep knowledge of Chinese medicine and strong clinical skills will be enough to ensure your success in private practice. I disagree. I have met too many acupuncturists who are obviously very bright and gifted, but who still struggle to build a successful acupuncture business.
There are 3 main skill sets you'll need to master in order to have a lucrative and successful acupuncture business:
1. Clinical skills
2. Marketing skills
3. Communication skills
If you are missing out on each one of these, your practice can not ever seem like it's reaching its maximum possibilities. Virtually all acupuncturists only center on clinical skill. It is the people who commit to marketing and communication who enjoys much more financial success in their business.
Marketing is apparently a broad area to take a look into. My tip is for you to aim mostly on internet marketing to grow your practice. You'll want to gain several of the major spots on Google for the main keywords people are keying in to come across your precise services. The reason why this is so vital is, there are likely hundreds if not hundreds of thousands of people searching for you on Google every month. The numbers are extremely high. If you wish to be recognized as the 'to go to' acupuncturist in your local area, you need to get at least 2 spots on the first page of Google.
You can do this through getting your website search engine optimized and, if necessary, do link building to drive your rankings higher. You should also do online videos and social media.
These types of strategies surely are the wave of the future for marketing any small business. It's important that you understand the concepts of social media marketing, SEO, Google Adwords, and online video marketing. If, perhaps I needed to begin my practice from scratch, these are certainly the aspects I would focus on.
On A Final Note: Do not buy into all the doom and gloom that some acupuncturists and teachers expose regarding how hard it can be to survive in private practice. These folks are merely saying this because their marketing and communication skills are inferior. Once you figure out the formula of what can be done to get new patients at the door, you'll succeed in private practice.
by: Devin Smith
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