Using Facebook To Promote Your Chiropractic Business
Chiropractors are increasingly turning to social media to build their practices
. Clearly, no discussion of social media would be complete if it left out Facebook, the wildly successful social media site that had over 400 million active users at last count.Virtually every big corporation, from Coca-Cola to Starbucks, is using Facebook to communicate with their fans. Your chiropractic business can use Facebook for the same purposes, although on a smaller scale, of course.
Before you start marketing on Facebook, you need to understand the difference between Facebook profiles and Facebook pages. A Facebook profile is linked to the identity of an individual person. A Facebook page, on the other hand, may be affiliated with a business or other organization, as well as with an individual. When you sign up for Facebook, you automatically get a personal profile, but you will need to undertake a few additional steps to get a Facebook page for your business.
Of course, creating a Facebook page is only the first step. A brand-new Facebook page is not a very interesting place. Also, unless you're a celebrity, few people will visit your page until you start promoting it. You will need to commit to an ongoing process of updating your Facebook page and other social media sites. It would be pretty time-consuming to have to update a dozen sites every week, so I suggest that you focus on the top one or two.
It should be noted that Facebook is not a replacement for your own chiropractic website. In fact, social media sites enhance the value of your existing website. To provide one example, every time you write a blog post, you can also post it to your Facebook page. This way, you're providing another avenue for current and prospective clients to find out about your practice.
Promote your Facebook page on your website, and vice versa. You can save time with tools that automatically allow you to share information among your website and various social media sites. For example, you can have your Twitter messages automatically posted on Facebook. But before you do this, make sure that the information shared will be appropriate for your target audience. People may get annoyed if they get a tweet from you every time you play Farmville. On the other hand, this doesn't mean that you must remain stiffly formal. On the contrary, mentioning a casual anecdote about your family or a skiing trip can make you more likable.
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