During my public speaking and private coaching sessions, I cover many unconventional strategies that have helped me become a top producer in the mortgage industry. I've always been one to think out of the box, and my mind is always focused on how I can improve myself as a loan officer and become more successful.Anyone who has been a reader of this newsletter--even for a short time--can see that the person who succeeds best, is the one who does...more
When I was a new loan officer, one of the most difficult things I had to learn was that not every loan that walked in the door was a good loan. Some loans were bad. Really bad. And like time bombs waiting to go off, they usually exploded right before closingtaking my hard-earned commission with it! It doesn't take too many loans falling-out to learn fast that not every loan is worth your time.New loan officers are hopeful. They're excited....more
Generating Good Faith Estimates (GFE's) can be extremely time consuming, especially if done the wrong way. I remember when I was first starting out in the industry, it seemed like all I was doing all day was filling out GFE's, and getting no where. When talking to a customer, it's easy to say, "Hey, I'll just send you a GFE, and you can look it over and tell me what you think". But, this is the wrong way to approach things. Let me explain here are a few tips to help you.1. On the sales call, don't ever offer to send a customer a Good Faith Estimate unless they specifically ask for one. What they will do is take your estimate and nit-pick with you over ever line item. Then they will compare you to everyone else's GFE and you will LOSE. Yes. Lose. Because with all the sharks and charlatans out there, there will always be someone who will magically "beat your closing costs". And, as we all know that much of the closing costs are not known at the initial time of the loan origination. 2. Instead, what you want to do is send out a "loan proposal", which is something that they can review and includes all the payments, selling points, etc. about the loan. Are they consolidating...more
One of the toughest things as a loan officer to do is to know when to keep or kill a deal. Of course, we all want as much business as we can handle. But, spending time on loans that don't close, wastes more time and leaves you with nothing to show for it. Not to mention, the good deals suffer and you're out your commission!Knowing when to...more
On every loan, there are a number of hurdles that must be overcome before the loan is "cleared to close" by the underwriter. One of the most important hurdles is the appraised value on the property. A deal can be dead on arrival, if the property comes in too low. A value can never be high enough (given the local market conditions), provided that...more
Every day I hear from loan officers across the country who are fed-up with low commissions and dwindling paychecks as the reality of the new mortgage economy sets in. They've had it and many can't hold on much longer. Others take a more balanced view and decide to hanker down and weather the rough seas ahead by changing their approach.Here are some things to keep in mind when you feel defeated and are ready to give up.* With all things being equal, realize that what you are doing now isn't working. And in order to survive you will need to modify your tactics. Keep doing what you're doing and you'll keep getting what you're getting. Take a cold, hard look at your marketing efforts and decide now to change your approach. Consider new lead sources.* Go after the customers that need you and stop chasing the customers that don't. Refinance loans are done. Trying to save someone an 1/8 of a point on their interest rate isn't worth the closing costs on the loan. The re-coup period of their upfront cash investment in the process can be 7 to 10 years or longer. Not to mention the volatility of the interest rates and their "savings" could go poof in an instant.* Change your viewpoint. Know...more
Keeping up-to-date on everything going on in the mortgage industry can be a daunting task. With all of the coming changes from HUD and RESPSA, staying aware of rules and regulations is not only a necessityit's an absolute must! You do not want to...more
With the rise of interest rates and the drying-up of the refinance market, it makes sense to transition your business to the purchase money market. After all, home purchase loans will become the bulk of your broker transactions and it is only...more
One of the most frequent questions I get asked from loan officers is, "How can I go out on my own and start my own mortgage company?" Often times, the person is sick and tired of low-commissions, office politics, too restrictive a time-schedule,...more
When I was a branch manager, there were always certain traits and skills I looked for before deciding to hire someone. After years of experience, and learning things the hard way, I know what it takes to be successful. Not everyone is cut out to be...more
What sets one loan officer apart from another? And how do some people become "top producers" in their office, while others slowly squeak by? Surely, we all have the same amount of time, resources, and intelligence (debatable?!) available to us. So...more
Converting accounts receivable into cash is a critical process in the development of a healthy cash flow. While booking a receivable is accomplished by a simple accounting transaction, the process of maintaining and collecting payments from your...more