Author: Michelle PerkinsYou can get Scholarship Women Business as long as you apply early and you qualify. You may want to take a look at some of this Scholarship Women Business. You should also look for other scholarships that can help you funding your classes.*** Click Here to Register Free for the $10,000 Scholarship ***One of the scholarships available is the Freecollegescholarship.net's $10,000 scholarship drawing. You have to be at...more
Simply put, there are only three ways to increase the top-line sales of a business.1. Increase the number of customers2. Increase the average value of each sale3. Increase the frequency of salesIt looks pretty simple, but there are a lot of different ways to impact each of these things. For example, increasing the number of customers includes a host of methods for finding new prospects, and another list of strategies for converting prospects to...more
In part 1 and 2 we looked at generating leads and converting interest into purchase decisions. Now it's time to seal the deal. Closing and delivery round out the four stages of the sales led business cycle.Closing - Negotiating the Details and Signing the DealClosing is all about negotiating the details and agreeing to delivery and payment details. This happens after the customer has seen the value and made a decision that they want to buy. Closing includes things like choosing the color, options and accessories, negotiating warranty, agreeing on the final purchase price and discussing delivery options. As you read this you are probably starting to see that it can be very advantageous for a company to delay discussion of these points until after the buying decision is made.Right up to the point that we, as people, make a mental decision to purchase something any little problem can make us change our minds. Consider the last time you bought a car. Did you pay a little more than you were planning to initially? I know I did. My first brand new car was a Jeep. I wanted something under $20,000 and they were advertised as starting from $17,500. So I went for a look. I drove a few...more
In part 1 we talked about the importance of getting leads to a successful sales cycle. But a lead that never reaches a decision to buy is ultimately just a liability. It's not enough to find a lot of interested people. At some point you need to get those people to decide to purchase something from you if you want to stay in business.Conversion -...more
The basic philosophy behind the sales perspective is the more you sell the more money you make. This makes a lot of sense, so let's take a look at business management from the perspective of a sales led organization.The basic representation of business from a sales perspective consists of four main steps:1. finding leads2. converting...more
If you want to turn on the profit making potential of your business you need to put your focus back on the market.Market First, Product SecondAsk yourself this simple question. Who is my target market? Now stop for a minute and write down your answer so you can't deny it in two seconds when I ask the next question.Now put your answer in the middle of this sentence. "I think I'll phone _________ and see what they are doing." When you put your answer in this sentence, did it make sense? Did you write "I think I'll phone Real Estate Investing and see what they are doing" or "I think I'll phone Dog Training and see what they are doing?" If your sentence is nonsense don't worry, you're not alone; but you do need to rethink your approach because you are thinking about what you have to offer instead of thinking about the group of people you are trying to help.This is one of most limiting factors that businesses put on themselves. If you want to really grow you've got to turn that thinking around. Instead of thinking about who you can sell exercise equipment to today, think about who you are trying to help. If you're trying to help people who want to lose weight, then focus on how to help...more
Early in my career I believed that hard work was the key to success. Most of my first jobs were doing manual labor, and I was often complemented for how hard I worked on a consistent basis. The harder I worked, the faster we got things done, and so I...more
Let's take a look at a financial perspective of business and examine where the money goes. A favorite saying of one of my mentors is "follow the piles of cash". Although this is not all there is to business, it is definitely something you can never...more
How do you measure success? After years of trial, error, training and research I have a management tip for you: the four top level measurements that I recommend everyone have in place across their business or team. They should be built into...more
At a high level there are only two ways to grow a business: increase sales and decrease costs. Here's a simple management tip that will save you a lot of wasted effort. Before you start looking at the details of each method, you should understand the...more
Sales is all about helping customers shop for and get what they need or want. It places focus on finding leads, converting leads, and closing the deal. Once those three things are done, all you need to do is deliver the product. So if sales minded...more
The more efficiently you can fill orders the more money you get to keep from each sale. If you sell an extra $10 product you may only get to keep $1 or $2 after you finish paying for the product, warehouses, salaries, etc. But if you can find a way...more