Internet has made business operations easy and at the same time extremely difficult too. While you have better access to target markets, your customers have similar access to your prospects. Just one dissatisfied customer can negatively influence hundreds of other people online. Poor customer service can mar your company's growth and can even bring your business down permanently. So, if your customers are not happy with your service...more
Trade journal marketing is something that should come naturally to every organization. Your company has something every journal editor is eager to get their hands on: knowledgeable experts. The journals in your industry offer great opportunities to market your business. The following tips help you use these valuable resources to your maximum advantage.Become a SourceLet trade journal editors know your company leadership is here to...more
Many entrepreneurs today are finding themselves with more time on their hands than money. Without money, the normal mainstream marketing that you did before the economy went south is probably no longer an option. So how do you get around this problem and still market your business? The answer? Kick it old school-go back to basics! Let me share an example with you... I enjoy watching a show on Bravo (aside from Top Chef) called Tabatha's Salon Takeover. It's about a famous hairstylist that takes time out of her busy schedule to help failing hair salons turn their business around into a profit-making machine. In almost every case the salon owners were someone who had no business running a hair salon in the first place. They are often well over $50,000 in debt, about to have their home foreclosed on and their credit cards are completely maxed out. In addition to knowing nothing about how to run their business, they have no clue about how to market that business (but then... most business owners don't). Tabatha Cofey, the show's no-nonsense host, shows up to the salon after a full day of hidden camera surveillance and confronts the salon owner on how bad the salon is...more
With the sudden surge in the success of multilevel marketing online as well as offline, people have started talking about it and have wondered how they can take this opportunity to make big bucks. With so many people working from their homes by doing this business, they have started to contact each other and discuss best practices and weaknesses...more
Are you looking for a new way to market your business? One that has withstood the test of time? One word: Storytelling. Recently BusinessWeek, featured an article on the importance of using Storytelling for customer interest. Need to kick it up a notch? Check out storytelling with sand animation or "Sand Art."Sand Story is a fresh and...more
Attraction Marketing can help you build your business faster and with more stability in ANY PROGRAM. Attraction marketing is promoting a product or service in such a way that causes potential customers or prospects to want to hear about what you have to offer. In direct sales, it typically refers to promoting yourself as an expert, offering information that a prospect wants, and builds the basis of a real relationship with that prospect.This the strategy of drawing highly targeted, highly motivated prospects into your sphere of influence. Highly qualified prospects is the life blood of any network marketing business.It provides valuable information to your customers. The more helpful and valuable your information is the greater the chance those customers will purchase from you.Listen in as they divulge exactly how they achieved great success in this industry . This is exactly how I build my business. Listen daily to inner peace and wealth and discover within you the secret of how to open up the universal law of attraction in your life! I give this gift freely for you to manifest your desires in life.Marketing is the process whereby demands for products, services and...more
If you are tasked to create a print marketing material to promote the company you are working for or the business you hold, you may want to consider making corporate brochures. Corporate brochures are handy print materials that can represent the...more
Marketing in a RecessionWith the network marketing business as well as other home based business systems having to deal with highly competitive markets both due to over saturation and the current economic crisis, developing a smoking...more
As an entrepreneur, you will need unlimited energy, tunnel vision and free time. Sometimes, even when you have all of this, your business does not succeed. Your business may become a financial nightmare and thus you will need to have...more
Provide exceptional customer support. Everybody often promises to provide it, although few ever genuinely give it. Request that every single one of the workers supplies a good experience each instance. This certainly will require a lot...more
Doubtlessly, if you have a business, you will have dealt with clients over the phone. How much you do this depends on the nature of your business, but it is unquestionable that all businesses need a good phone system to help them on their way to...more
Your business cards would not serve its purpose well if you do not hand them out to clients and colleagues. You may have the greatest business cards but if you merely display or keep them, they are rendered useless. Truly, to...more