How Facebook Groups Can Grow Your Small Business
Facebook has become increasingly popular for marketing
. Whether it is purchasing advertising or for getting the word out about yourself and your business. If you are just starting out, how do you begin to grow your list of contacts?Whenever I want to grow my Facebook list, the first place I head for is the groups area. Surf around until you find a group that is specifically related to your niche that has plenty of members. This is like a gold mine that you can harvest if you do it right. Join that group.
Get involved. Contribute to the conversations, interact with other members. Especially the members who appear to have the most passion about the niche. People pay attention to the members who are "popular" so you definitely want to be in on their conversations. Usually these people are easy to spot. They tend to have long lists of comments to many of their posts.
Add those people to your friends lists. Remember that whenever you are on a friend list, your posts will be displayed on their Facebook page. It only stands to reason that the most influential people in any group will have the largest lists. Start adding people to your friends list from these groups.
The nature of Facebook is to be viral. They recommend friends of a friend as people to add to your list and it will begin to snowball. The more you participate in groups, the more targeted followers you will gather.
It is important to note here , though, that you must not be pitching your products and services. You should strive to contribute useful information and have a genuine desire to help people out. If you are only there to sell you will get a very cold reception and you will find people removing you from their friends list as if you were an unwanted party guest.
Be kind, courteous and helpful. Bring some value into the mix. Spend a little time finding really good information that you can share. Do not make it all about you and your website. Share other sources as well as your own and people will realise you have much to say.
You will soon see that those popular and influential people are held in such high esteem because they are the "go-to source" for information. You can easily become that popular group member by doing the same. You should focus one session per week just on group activities and fostering relationships with group members.
When you have a friends list that is substantial enough, start your own group with a little different twist on it than the others. Invite your Facebook friends to join. If you are successful, new members will begin flocking to your group and you will no longer have to go searching for new contacts. All of your Facebook group members will do that for you.
Now you can focus on only providing the best information and sharing it to the masses. Members will naturally check out your profile page and your website to find out more about you. If you have done your homework and made sure your focus on Facebook has been targeting your niche, your business cannot help but grow using this format.
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How Facebook Groups Can Grow Your Small Business
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