If you have a business it is important that you market yourself and your services. If you are not able to balance working in your business with working on your business then this will greatly reduces your chances of success and growth in your business.The main task of a business owner is to market their business. A home inspectors main task is not to conduct home inspections. The home inspectors main task is to market the fact that...more
Small business email marketing can be a great tool for increasing your sales, but you have to know how to use it correctly. All too often what happens is that small businesses use email marketing as a way to make sales because they are afraid of being rejected in person. However, by avoiding that direct contact you can actually lower your sales because the relationship is lacking trust. Direct contact is always preferred to...more
Once you have taken the step in developing a business marketing plan, there are several key factors that will need to be taken into account.1. Assess your outcomeWhat is the objective of your business and what is it that you would like your business marketing plan to do for you? Be clear about what you expect from your marketing and you will already be in a better position to assess whether or not your plan is working.2. Review the macro environmentWhatever happens in the 'outside' world could directly impact you and your business. For example, if legislation had to change overnight, this could cause a significant impact on the way in which you run your business profitably. For this reason, reviewing the macro environment is a important factor.3. Define your target marketIn general, most business marketing plans defines everyone out there as being part of the market. However, this is not true, especially since half of these businesses turn out to be ineffective and unstructured. Get a clear focus on your market and your plan will instantly be more effective.4. Get attentionThe final key factor in your business marketing plan is getting attention. How exactly are you...more
With the many business opportunities hounding the internet, it is next to impossible if the one you are looking at is the right one for you. There are simply a lot of things to consider. You don't just know it is right just by reading the advertisement for it. And nobody can tell you the opportunity is right for you other than yourself.So, how do...more
SMS marketing campaigns have been growing in effectiveness and popularity over the past year. Consumers and businesses have been noticing this new marketing tool to communicate and use as a method to grow sales and benefit with coupons and discounts. Business owners have turned to SMS marketing because other advertising and marketing...more
New small businesses are often faced with the task of marketing on little or no budget. Aside from the staple marketing materials like business cards and a website, there are other strong and effective marketing tools which are often overlooked. Here are three secret weapons for the small business to create awareness, reinforce brand recognition, and keep customers.YouTube Videos Internet Video Marketing is designed to create a general awareness of your business and attract potential customers. Unlike television advertising, it's cheap (or completely free), is always available, and not bound by a region. They have the advantage over commercials in that you can add more value by providing useful information. Such added-value video ideas include: tips, frequently asked questions, product demonstrations, facility tours, or interviews.Moreover, if your video is entertaining and informative enough, it has the opportunity to go viral across the internet, thus spreading your brand worldwide. This is every business' dream, so be prepared for when it happens by having your web address or other vital contact information on the video.Jingles The sole purpose of a jingle is to...more
Your business may need IT support services for a whole host of reasons but perhaps the most common one is not having the in-house capabilities to deal with all of the networking and connectivity issues within your organisation.You may also require IT...more
Many factors come in to consideration when making decisions about marketing a business for sale. Considerations such as advertising budget, professional help, advertising mediums, timescales, sale price and employees along with many...more
A lot of people dream about starting their own business. A good way to get in the habit of owning your own business and how to manage profit, loss and deal with customer service and marketing you can start a business cleaning windows. If you want to...more
Despite their best efforts, small businesses and professional services companies sometimes find that they just do not achieve the results intended or their business marketing plans cannot be fully implemented. Marketing plans can fail...more
Let's begin with a definition. This isn't an "official" definition it's just my definition of "Brand Marketing"."Brand Marketing" is any advertisement that doesn't contain an offer.Basically the ad just says "Hey! Here I am. Look at...more
A perfect definition given by Wikipedia for Enterprise Mobility Management is Enterprise Mobility Management is the set of people, processes and technology focused on managing the increasing array of mobile devices, wireless networks,...more