One of the best projects to undertake as an online marketer is to master the art of generating sales from your warm market contacts. A warm market is simply people who have already been exposed to your business and marketing plan. It can be described as "breaking the ice" with your potential customers. The best way to generate a warm market is with lead generation marketing tools. A marketing tool is a tool that people use to create what we call...more
Never a 2nd chance to make a 1st impression, or so the saying goes. We all know that when someone is introduced into your work environment for the first time, their peers size them up immediately. How they are dressed, how they talk, and how they set up their workspace. Especially in large companies, where there is constant personnel movement, keeping up your appearance is a full time task. In smaller companies, how you compose yourself from Day...more
Every year, thousands of business owners and financial managers are faced with the task of obtaining attractive financing for equipment their firms want to acquire. Snaring the best leasing arrangement requires only a bit of planning and a smidgeon of finesse. You can save time, land a better lease deal and make the leasing experience less of a conundrum by considering several important factors. Plan AheadBefore seeking lease proposals, invest a little time in planning and preparing. Establish priorities by considering the relative importance of such factors as lease pricing, balance sheet considerations, ongoing leasing needs and the necessity of the prospective lessor to have specialized equipment/industry knowledge. If the transaction is relatively insignificant in the overall scheme of things, a truncated planning process might be in order. If not, allow enough time to: 1) identify and pre-qualify lessors, 2) review and select a lease proposal, 3) allow selected lessor to conduct due diligence and get credit approval, and 4) to complete lease documentation.Assemble an information package for prospective lessors that anticipates what they will want to know before submitting a...more
In 2003, venture capitalists and investors dispense over $18 billion to promising young US companies, according to VentureOne and Ernst & Young Quarterly Venture Capital Report. Less documented and reported is venture leasing's activity and volume. This form of equipment financing contributed greatly to the growth of US start-ups. Yearly, specialty...more
Have you ever noticed how the same people's names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether it is web functionality and design, cosmetic surgery or investment banking? They don't just get there by accident. They, or their PR Company, have put...more
It sounds simple- right? You are where you THINK you are! And it is simple but do we practice it? Of course we are where we think we are! The question is where do YOU think you are? It's a principle I talk about all the time. Everything we do, we create in our minds before we do anything. The cars we drive, the house we live in all began as a thought in someone's mind. Our minds are incredible tools, machines that are efficient and creative. But did you know that all the things we do, even things as simple as tying our shoes, our brain completes before we do them. It may be as simple as your brain replaying the tape that tells you how to tie your shoe, that we do not notice playing in the background of our consciousness. It is simple. We manifest what we think.How often have you struggled on your journey to reach a goal or a dream? Many of us spend time planning how we will achieve our 'success'. And we trudge on, keeping our eye on the goal, or the reward of reaching the goal. We make progress, year after year we get closer and closer. However, what we do not realize is that instead of spending so much time concentrating on what is going on around us in each small situation, we...more
The Importance of setting appointments is crucial to running a business. They are the key to a successful business.When making appointments try to make your call between one and two minutes maximum. Practice keeping your calls to this time scale,...more
Has your broker ever told you that a stock is "overbought" or "oversold"? He probably went on the explain that the stock you own (I hope you didn't) had gone down so far that it now was oversold and due for a rally. He might also have encouraged you...more
Every stock market investor faces one primal enemy. An enemy so perverse, it will drive thousands of investors from the stock market through its ability to defeat even the most practiced investment strategy. Who is this enemy you ask? Your arch...more
"It's no good! I'm just *hopeless* with figures!"If you've ever said that to yourself then don't worry - you're not alone.Many people believe themselves to be math phobic or "numerically challenged". However the fact is they are probably not...more
Have you ever been in the situation where you have become so focussed on achieving a goal that you have done so at the detriment of everything else in your life?The 'All or Nothing' SyndromeIn a coaching session I had with one of my clients this...more
Being a lifelong student, I am regularly attending seminars etc. to become the best I can be in all areas of my life. In the past year I have undertaken an Image and Brand Management Program with Image Group International and the knowledge I have...more