While some new business owners face the issue of not enough customers, others face the issue of too many customers/clients. Both are serious issues and must be dealt with carefully. There are many lists on how to find new customers/clients. Here is a list of 10 ways to deal with a rapid influx of new customers. The goal is a steady flow of just the right customers/clients.1. Know the customer/client that is right for your business.Get really...more
Years ago, when I was new in management circles, a veteran administrator decided to share his self-described secret of success. He said: You have to be careful, Bill. I*ve learned not to compliment my people. Makes them too self-assured, and they get lax in their work habits. Better to keep them guessing. As I listened, I uttered silent thanks, grateful that Don was a professional acquaintance--and not my boss. Both intuitively and from...more
In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who knows WHAT he'll start talking about.)Much of that reputation comes from radio being tough to track. On one hand, radio does work. Businesses do notice an increase in sales when they add radio to the mix. However, radio doesn't test well. In surveys and other tracking methods, radio tends to be the one with the dismal scores. A good friend of mine, who's also a marketing consultant but before that she sold radio for many years, has a theory about that. She says radio works on a subconscious or unconscious level. People remember the ad, but not that they heard it on the radio. So, they tend to credit a different medium for the ad, like the yellow pages. Yellow pages gets a boost while radio drops a few points.Regardless, radio should not be ignored because it does work. And many marketing consultants will probably tell you radio is an excellent medium to reach a local market.However, I feel there are possibilities beyond merely reaching local...more
There has been a lot of talk lately about the "Real Estate Bubble", and a lot of folks are asking the question: "When it is going to burst"? They are saying that the market just can't sustain this level of growth and appreciation much longer, and I heat them say that it is inevitable that it must come crashing down soon. People are worried. They...more
Are you spending more time trying to get new clients than actually working with them? If the answer is yes, then these three simple ideas will help you. First, have you ever asked for something and got something different to what you thought you*d asked for? Or have you ever thought you had asked for something and got a blank expression or worse......more
It's that time of year again, when all Canadians rush to their mailboxes, their corner stores or their neighbor's houses to read the latest edition of Maclean's Magazine.For those who don't know it, Maclean's is the Canadian equivalent of Time or Newsweek, and the time of year is the annual Top 100 Employers report - the employers who issue more than just a paycheck (although right now a paycheck would be quite a treat!)Being the frugal shopper that I am, I shunned the mailbox and the corner store - no loss, we don't have a corner store in this hamlet - and headed right over to my neighbor's log cabin high up on the summit of Mount Okabingbong."OK, Happy Guy, what now?" came his usual warm greeting. "No, wait. Let me guess. It's the Maclean's 100 Top Employers edition, right?""Right.""And you want to check if your employer is on the list this year, right?" he continued."Right.""And you'll be disappointed that your employer didn't make it on the list, again, right?" he asked."Right. Oh...""Happy Guy, you are a self-employed hermit. You don't have an employer," Mountain Neighbor said."Yes I do. Me. I am my employer, and a mighty good one at that.""What makes you think you...more
I recently received an e-mail from an Internet marketing colleague. Actually, it was a series of e-mails. Everything started out pleasantly enough, he initially e-mailed me to tell me that he clicked on my ClickBank payment link and it wasn't working...more
If you think you've seen and heard everything there is to say, The NEW Game of Business brings new distinctions and a fresh perspective to the world of business.This slim, easy-to-read soft cover book is so good that it should be required reading in...more
With the plethora of big-business entities jockeying for the money of students on the path to becoming well-to-do responsible consumers with a house, car, and 1.5 children, it's often missed that the US Government is the first place to start when...more
There are a great many books and web sites devoted to real estate investing out there, but most of them concentrate on one specific area of investing. It's often hard to find a general description of real estate investing, one that lists the various...more
You need to determine what the value of a customer is to your company. Answer the following questions:How much will the average customer spend with you per year?A = _____________If you provide quality service and products, how many years can you...more
ReferralsA substantial part of your business can come from referrals. The key is to provide extraordinary customer service and educate your clients and influencers to this fact. You must actively cultivate referrals; otherwise you're just leaving it...more