Sales and Promotion The Internet is thick with advertising platforms, paid and free. Many people use social networks such as Facebook and Twitter to promote products. Build online communities, participate in forums, or comment on blogs of other industry insiders. And, leave a link to your website on each of these forums. Using paid advertising is another way to draw customers. Facebook, Google, and many blogs run programs that allow small...more
Smokeless tobacco products (STP), snuff or chewing tobacco are consumed almost in every part of the world; however, in different forms, like snus in the Scandinavian countries and snuff in rest of Europe and in the US. Globally, Swedish Match and US Smokeless Tobacco Company (USSTC) now acquired by Altria Inc. are the largest market players in smokeless tobacco market.STP accounts for a very small share of the tobacco industry with Scandinavia...more
The animal health market is growing, albeit at a slower rate, in the recessionary economic phase. Two factors are working in favor of the industry pet owners love for their companion animals and the economic reasons for the treatment of livestock or farm animals.The livestock segment, a high-volume market that represents around 57% of the international animal health market is guided mostly by economic concerns as the market has to meet the growing demand in protein requirements in developing countries. Increase in demand for protein inevitably leads to increase in demand for food-producing animals.Emerging markets such as Eastern Europe, Latin America and Asia are witnessing an increase in share of the total pie of the animal health industry because of the increasing importance given to animal health by the livestock breeders. As these regions are showing very strong economic growth in the past few years, livestock breeders are giving due importance to the better management of livestock to cater to the growing nutritional needs of populations. But with various kinds of diseases reducing global animal production, animal healthcare is gaining significant importance. Emerging...more
Machine Tools is a huge industry and is also fundamental for the investment goods industry as it provides the principal industrial equipment base for the manufacturing industries. Thus, in that way the global manufacturing industry relies on machine tools for its core activities. Looking at the other way, the global economic activities and global...more
The global gem and jewelry industry over the past decade has witnessed significant changes and exhibited growth, on account of increasing income as well as demand from the emerging economies across the world. Among the various types of jewellery, plain diamond jewelry accounted for the largest share of the global jewelry market, followed by plain...more
BOPP film, a part of the flexible packaging industry has emerged as one of the most popular, high growth films in the world. Lower costs and convenience has added to the growth of BOPP in the past few years, along with other flexible packaging materials. Moreover, the growth in demand for this film has been substantial both in developed as well as emerging markets on account of its recyclable nature and applications in a variety of non-food and food products.The BOPP films are categorized into two different segments - commodity and specialty films. Among the two categories, the commodity film comprises of around 80% of the market, as this is categorized by low margins and price competitiveness, while the specialty films which are mainly consumed in the developed markets account for the remaining 20%. Recent years has seen the consumption of BOPP in different markets such as food industry, tape/ adhesives, tobacco, certain industrial products, among others.The worldwide demand for BOPP film has been growing rapidly and since 2002, the global BOPP film industry has expanded by 72% with China accounting for the major production and consumption. Geographically, Asia was the largest...more
The overall slowdown in champagne demand has been driven by global economic slowdown and declining consumer confidence. Consumers are looking for cheaper sparkling wines from Spain, Italy, and California. Exports to the US and the UK, the two largest...more
Buying a medieval sword in modern day times can be a tough task to accomplish. Stores selling these products tend to be niche industries and in most cases you will not find them by simply walking down your street. I wrote this article to help you...more
The market for optical networking has been rising continuously and showing signs of growing even in adverse market conditions. Ethernet is a major cause behind the growing industry demand. In United States, the market has a stronghold, as there are...more
In the year 2008, business environment for the Flavor and Fragrance (F&F) industry was difficult mostly because of the increasingly severe financial and economic crisis in the second half of the year and rise in raw material prices. In this...more
The money transfer market or the remittance market is extremely large and has been growing at a steady rate over the last two decades, driven mostly by a combination of long-term trends relating to immigration flows, disparities among national...more
The global online advertising industry has witnessed the rapid emergence of social networking sites and is growing rapidly despite the economic slowdown. The growth of this industry is being driven by increasing internet users, rising awareness and...more