Zappos Online Shoes To Be A Happy Ultimate Experience - Footwear Industry
HC shoe net November 4 pair of shoes online, become a kind of happiness the ultimate experience
? This is how possible?
One shoe shoes actually do not know
Henderson in Nevada City, America's most famous online shoe retailer Zappos is the headquarters, Katrina? Faraday Khodorkovsky as the company is one of 350 customer service staff to answer calls from customers Complaints telephone. Living in the city of Aurora, Colorado, Susie would like to exchange a pair of middle-aged women Sports shoes , Because she bought a pair of too tight to wear.
Katrina everything arranged: the return of a UPS label, a pair of the new code a few bigger shoes, free shipping, that is up tomorrow. Susie excitedly exclaimed: "fantastic, I love your company!" Not only that, Katrina is still the phone to tell Susie, as are catching up with the tenth anniversary of company founder feedback activities, she will be upgraded to VIP customers ??? In fact, this treatment is very easy to get, as long as the application there. And Susie is very happy: "Great, super!"
Two women giggle for ages, Katrina was asked what did not need help, the other said no, and Katrina and wished her a pleasant day, then hung up. She turned her head and said to me: "Sometimes they have to let a few nagging."
Call center is the nerve center of Zappos, Zappos, CEO Tony? Xie only 35 years old this year, his network of trade in the cold to promote a humane mode of communication. He said he wanted to promote a network of spreading happiness. He said to me: "One day we will find a way to allow this understanding to the world, and that with nothing to do with the Internet to sell shoes."
Tony? Thank wear with your company Logo T-shirt, faded jeans and black shoes. I asked him what brand of shoes, he was somewhat confused, replied: "it is ... ... shoes." Selling shoes, sold so successful, actually know very little of the shoe industry, it does make people curious. When he referred to "fundamentals" of the word when referring to the industry, rather than Sole . He is a graduate of Computer Science Department, BBN Technologies has been done in the software engineer. "I used to not understand shoes??? Now do not know." He said. Zappos shoes start from the expansion to other areas: handbags, Clothing ... ... "There are kitchen utensils, clothing, etc. at home." He said. However, he has nothing on these things real interest, "I care not what, but experience."
Two, so that customers enjoy talk
A decade ago, and lots of different colors, different styles of shoes is considered a matter of extreme luxury (such as impeccable Mrs. Marcos ugly name), but now it has become a general American women enjoy a "constitutional rights ", and this change is at least partly thanks to the gift of Zappos, of course, TV Drama "Sex and the City" is also to blame. Mr. Xie founded the company a great success, the original creation of sub-brands like Amazon and Zappos competition has also changed his mind, in July this year offered to buy the company's 1,000 million shares (worth 790 million U.S. dollars) plus 40 million U.S. dollars terms of cash acquired Zappos company.
Most decent shoes purchasing process is in bright, carpeted shop for, and sales are usually men (why in the United States for the formation of this tradition, people do not want to think about), they carefully from high high pile of shoe boxes to remove shoes, knelt down and put their hand to the ladies, and then is quickly fill out a single collection. Some people still think that department stores or designer in the advanced shop for shoes is a treat. However, Zappos and their peers (shoes.com, heels.com and Gap subsidiary piperlime.com) is the process of buying shoes from the store moved to the consumer's home. Zappos policy of "unconditional return within a year," With this guarantee, each of us can become Mrs. Marcos, we can base to the ceiling so high pile slowly picking shoe, casual wear pajamas, etc. send home with people who express our disdain for those shoes removed.
by: gaga
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