Writing Good Copy for Online Stores
Writing Good Copy for Online Stores
Writing Good Copy for Online StoresWriting good content is essential to build e commerce website that sells. The content is your key to helping your online store rank better. It can even improve your sales. But not everyone can be a copywriter.
If you build e commerce website or used a ready made website that already has generic content in it, then you're in luck, you already have something to work with. Make sure that you tweak it to be more in tune with your brand and to avoid duplicate content. Even if you're not that good with copywriting, you can still take on this big task because you have two good things working for you: you know the product and you are a good seller.
So, first things first, you need to know what to write for your online store's content. Write down the parts of your ready made website that require some copywriting work to be done. In the first run, it should include your online store's introduction, which is located on the index page. Then, you have your online store's policies for shipping, returns, payments and more. You might also want to write a little note in your about us page. In the second phase, you need to start customize the content for your category pages. Then finally, down to the product pages. The product pages can source the content from those provided by the manucturer. However, hundreds, if not thousands of other online stores are also using it. The more customized content you have on your ready made website, the better.
When writing content for your ready made website, some good tips include: keep the tone casual but in strictly clean grammar. Use active sales words; encourage your readers to "buy now" or "place in shopping cart". Focus on the benefits and instead of the features of the particular product you are writing about.
We also recommend creating a blog to talk directly with your customers who may have questions about products or transacting with your online store. Plan out the content for the blog as early as possible, if you can do it during the start when you build e commerce website.
Your blog is a good way to get traffic to your online store as well, so try to use optimized content for it. And, to keep to avoid disconnect, make the blog either a subdomain or a subfolder of your ready made website. Write in a light and conversational tone and avoid the jargon and the techie speak.
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