Why Real Life Professionals Need an Online Brand
Why Real Life Professionals Need an Online Brand
The internet is an increasingly important tool for bio-researchers. It is also an important tool for employers to "check" on potential staff. Search engines help strangers and friends form a composite image of you. Darren Rowse of Problogger.net recently wrote an article about the importance of creating an online brand. He encourages bloggers to ensure they control what google says about them. The example he used was a blogger who had a lot of bad google press.
Why offline professionals need an online identity
I live fully in the internet age. I have a number of internet personalities, and I share different information with different people. I use Flickr, Facebook, Bookcrossing, Bookmooch, Stumbleupon, and online forums. And I have three blogs that I actively post to, that are directed at quite different audiences.
However, I am a doctor, and that is the part of my life that makes money. if someone was to "google" me, I would want them to get a collation of my published scientific articles. I only have five articles on PubMed, but I want those to rank highly. However, when I google myself, there are a lot of results that relate to my "social" web presences, but few that relate to my "corporate" web presence. In fact there is no link to my articles in any of the first five pages.
What can we do to control our online profile?
The easiest thing to control, is to choose one page and promote that. For bloggers, it is usually their "about" page, where they can link off to other sites.
Probably the best thing for most professionals is to create a "Home Page." The idea of a home page brings up images of flashing buttons and animated GIFs and pictures of cats. However, it can be a simple, brief online resume - a name page.
Making a Name Page
I mentioned my placeholder page. For the moment, I have nothing in the top level of my domain, so I have a placeholder page to direct traffic to my blogs. In two hours, I turned this page into my home page, using iWeb. I provide links to my blogs and my research, and a brief resume. This is the summary of me that I am happy to let everyone see - random traffic, potential employers and patients.
Anybody can create a name page. There are free hosting solutions to put small pages online. You could even set up your name page on a blog platform like blogger or word press. A lot of these system have online word-processor like tools so you don't need to know any programming languages. You could even choose to make a Facebook or Myspace or Stumble page your name page. Choose something that will potentially last for your whole career, and is flexible so that you can update it over time.
What to do with your Name Page
Once you have created or decided on your name page, tell everyone. Add a signature to all your email accounts with your full name and a link to your page. Change all your forum signatures and comment templates. Alway use the address when you comment on blogs or newspaper articles. Add it to your resume under your email address. Add a link from the "about" page on any blog you write. Give it to your parents.
Furthermore, make sure you use it regularly online. Add it to your Facebook account, and your signature line on any forums you frequent. The more online links you can generate to the page, the better. This affects search engine results, so that your page becomes more prominent.
Even if you don't manage to get your site highly ranked, it will be unnecessary. Almost everyone who knows you will get a link to your personal page - the side of you that you want people to see. Talk about a great brand.
Dr Christine (Cris) Cuthbertson (DrCris)
Cris is a medical doctor in Melbourne, Australia. She has had numerous scientific
Now Pay Close Attention --
Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you've been told. Everyone with a facebook fan page faces the same two problems:
[Problem #1] How To Find Interested Facebook Users
[Problem #2] How To Bring Them To Become Your Fans
Facebook Fan Supply has been solving these two problems for hundreds of satisfied customers. The Facebook Fan Supply has been tried and tested and known to produce excellent results.
First: Click Here For Facebook Fans
Facebook Fan Supply always supplies REAL FANS targeted to your specific: Age Group, Keyword and Location.
Second: Order Your Facebook Fan Supply Package of 1,000; 2,000 or 5,000 Guaranteed Facebook Fans
Your new fans will arrive in 3 - 4 weeks and all fans are REAL FANS guaranteed to stick to your fanpage. Buy Facebook Fans today and boost your businesses online presence overnight.
http://www.articlesbase.com/internet-marketing-articles/why-real-life-professionals-need-an-online-brand-3782351.html
Hang Out Online The history of online bingo Benefits Of Online Cad Training Courses Where Can Someone In England Buy Good Luck Amulets Online From The States? Want To Win Money! Five Ways to Manage Your Online Identity While You Are Job Hunting Stuff Your Pockets With Hundred Dollar Bills - Making Money Online Watch british tv online How To Make 7search Ppc Work For You. Can You File To Trademark A Slogan? Buying Baby Gifts Online 8 Pick Up Artist Online Tips Advantages Of Buying Cobroxin Online The Florida Arrest Records Online