Why Not Fire Your Boss?
How often have you come across a marketing campaign that strikes you as ill conceived
, somewhat out of the times, and in the main unimportant in the current climate of marketing and consumer expenditure? They're all over the place -- unlikely intentionally, but they're certainly a part of our lives. And while these marketing tactics much yield a number of returns -- they'd certainly be cancelled or at least modified should they not -- they don't really connect with us like they might.Part of this is the massive revolution in marketing that's going on at present. With the recent methods of interaction and message spreading made achievable by the social web, companies are desperate to step aboard the train and acquire their wares out there and in the open. Twitter, Facebook and other sexy companies are taking up the major view in many marketers' radars, and entire divisions of companies are being formed to decide exactly how to produce the most of these innovative new social tools.
The thing is, they're often poorly planned out. Especially amongst affiliate marketers, the propensity for completely inane and inadequate social media use is sky-high, and considered a common sense part of our marketing efforts. While it undoubtedly brings around results, much like the relatively poor TV ads of yesteryear, those results are difficult to measure in a comparative field. How much did your social media campaign really cost you? Not just in terms of cost, since the barrier to enter social media realms are very low, but in terms of the time cost and effort expenditure.
For affiliate marketers, we need to pre-plan our strategies and work around qualified results, not just results alone. Opportunity cost should be a huge fear for affiliate marketers, especially if you're paying other folks to work for you. Which metrics bring in the most worth and stamp on all the others? Those are the metrics that ought to be focused on, not those that have the most sex appeal and the maximum amount of attention in the public world.
After all, it's about sales, isn't it? We're all out there trying to boost sales, fight off a lack of spending in a downturn, and uncover the best niches to boost profits in. But when these diversions and distractions step in the way of finding the most profitable marketing metrics, it's essential to take a step back and take stock of what is and isn't working. Forcing yourself into a channel that doesn't sell isn't the way ahead. Finding the most profitable means, be it SEO, PPC, or social media marketing (or any other) is where the money is.
In order to see sincerely remarkable affiliate sales results, you need to chart your marketing campaigns to make use of not solely the most current and valuable marketing tools, but those that turn out highly valuable results. Twitter and Facebook will come and go. What won't come and go is the customer base that supports you, evangelises you and keeps on talking.
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