Under The Global Economic Downturn Facing The Brand Crisis Google
Under The Global Economic Downturn Facing The Brand Crisis Google
[ HC office supplies network ] The United States leading marketing magazine "Advertising Age," Online Journal of Culture, said today, although Google is still a very popular consumer Internet brand, but in the current U.S. and global economic downturn environment, the major media companies and competitors are Google trying to "topple", so Google will face in the future to maintain its positive image of the great challenges of the brand.
Brand Equity Google is said to have been carried out within a test event, please users are searching in Google and Yahoo search, type the same keywords, and then ask users to both search engines return the results to be evaluated. Although data on the comparison, in most cases there is no essential difference between the two, but the large number of users is that the better the results returned by Google. This you can see, Google brand has become the most important asset of the company.
However, after 10 years of brand development, the Google brand is now faced with more challenges. Although most consumers a good impression of the brand Google, but Google has many competitors in all directions to the company launch a new round of attacks. In the past 10 years, the first round of the search wars, Google has clearly won. However, to further maintain the good image of the Google brand, the search giant has faced a more difficult challenge than ever before.
In fact, over the past few months, the media's negative reports about Google can be described as one after another. The U.S. market, many privacy advocates said Google users suspected of infringing the privacy of the market model. In the UK called Broughton (Broughton) of the town, local residents against Google Maps Street View service filming activities associated car shooting. Google CEO Eric
Schmidt (EricSchmidt) recently acknowledged, although Google for many years believed in "no evil" philosophy, but the idea of the future may not be applicable to all operations carried out by Google. In addition to Microsoft, Google will often attack the outside, how Google is facing a good relationship with advertisers and other Agency challenge.
Big downturn in the global economy environment, Google was forced to become more pragmatic. With display ads, Google's survival of the text display advertising market suffered a blow. During the first quarter of this year, Google revenues for the first time the phenomenon occurred under the previous quarter. In addition, Google had also shut down radio and print advertising and other business units, at the same time since the inception of the company's first large-scale layoffs.
Former head of Yahoo's U.S. head of online advertising company OpenX Tim? Cadogan (TimCadogan), said: "No one brand can be divided into two areas. First, the consumer brand, the second is the industry's brand. On Google and words, the consumer brand reputation good, but the industry faces tremendous challenges in the brand, not only the strength of the main reasons is that Google is too powerful and ambitious. "
http://www.articlesbase.com/project-management-articles/under-the-global-economic-downturn-facing-the-brand-crisis-google-3550742.html
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