Top 10 Business News Ideas
Press releases are excellent means of marketing online
. Using the ten company news topics mentioned here, you can launch an effective press release marketing at the PR websites online. I explain them one by one as we go down the list.The implementation of search engine optimization can be an added value to your press releases as well. When an SEO press release is written to help as off-page SEO, one can make sure that the maximum advantage will be taken from such press release marketing campaign.
What Business News to Use for Your Press Releases
You should have heard the famous phrase that your press release (PR) must be newsworthy. While I cannot disagree with this statement, I should admit that people could have different interpretations for the word "newsworthy". Are all the PRs published at one well known media or press? Does everyone publish and distribute news releases to be read or watched by CNN, Reuters, etc? I strongly doubt this. There are people on the web who are looking for the kind of news that businesses of your type would have to publish.Who knows? If your news is very interesting, it could be picked up by those giant media as well.
So, let's not take it so hard on ourselves. Your business is quite newsworthy if you publish the following news pieces in your PRs:
1. Granting certification for the courses you hold
You might be holding certain courses in your industry that people are looking for. Such courses could be specialized topics job applicants are looking for or even managerial-level professionals are searching for. So, if your company is an accredited certifier for such courses, go ahead and announce it to the PR websites. There will be people who are very interested in them. They could find you online through your press release marketing.
2. Being a member of an association
There are well-known associations that everyone in your industry would like to be a member of. If you're already a member of them, write a press release about it and distribute it on the web. It'll add to your business' credibility. If you're not, make every possible effort to become one and take your business to the next level by publishing its news through press release marketing.
3. Releasing projections or forecasts
You're quite proficient in your field of expertise and your business has got the required qualifications or capabilities to announce projections or forecasts about what you'll see happening in the following weeks, months , etc. Go ahead and release the news about your forecasts.
4. Publishing a book or report in your industry
You may have some information about your market or know-how about certain issues. Prepare them in form of a report, book, ebook, whitepaper, etc. Then, publish them and spread the news via press release marketing online. It will be worth reading them for many in your industry.
5. Interviewing a famous expert or celebrity
Chances are you've got connections that could lead you to interview a well-known professional or superstar in your industry or even out of your industry. Don't hesitate to arrange for an interview and publish its news in form of a press release. There will be many who are looking for any news related to such people. They will learn about your business or give more credit to your business because of this interview.
6. Receiving an award for your performance
If you've received an award because of your top performance in some aspect of your business, in the content you've provided on your website, etc, It's going to be a great topic to write about. A press release spreading such news to the people on the web will certainly add a lot to your professional status.
7. Hiring certain technologies in your business
There are some well-known technologies adding to the performance of various business in every guild. For instance, introducing a forum with 24/7 online consultants to your website could be an amazing service helping people in your industry. If you have or start such a service, make sure you write a press release and announce it to PR websites on the web. Even if you add a blog to the website you already have, don't hesitate to release its news.
8. Having sales, promotions, etc
Certain businesses could have sales, promotions, discounts, special offers and so on from time to time depending on the seasons and many other factors. What's the purpose of having such special offers? To let people know and buy from you, right? OK, so it's valuable for you to inform as many people are possible. So, launch a press release marketing for it and spread the news in PR websites.
9. Expanding your business
If you're opening a new branch, beginning some new websites, blogs, forums, training centers, service centers, affiliate outlets, retail shops, etc, you'll have great news to announce to the public through PR websites. Don't waste a second. Sit down and write a well-optimized press release and publish it to the web. It could even help your search engine ranking if enhanced with SEO techniques too.
10. Hiring new staff
You could be in need of certain skills in your business. So, don't only rely on the agents or newspaper advertisements. Distributing a press release on the PR websites could create an industry awareness and you could find the best possible options you're looking for. The options available on the web could be an added opportunity to hire the best employees you're looking for.
Let's not Forget SEO Press Release Writing
As there are lots of press releases written and distributed on the web and some people find them through "search", make sure that you optimize your PR for search engines so that your release stands out from the crowd. This is the off-page SEO step taken for your site. Otherwise, your press release marketing may get little visibility. Search engine optimization can help your PRs become more search engine friendly to the extent that it could gain high search engine ranking for your keywords.
News websites like Google News and similar websites will usually keep your news for one month. After one month, it would be out of their news list, but if well-optimized, your news release could deliver great organic SEO ranking for you for the years to come. It won't be good only for one month. It will have long term value for your business.
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