Tips on How to Create Attention Grabbing Trade Exhibits
Tips on How to Create Attention Grabbing Trade Exhibits
With all the numerous trade show participants, it is important that you make your business stand out among others. Most attendees don't have time to visit each and every booth on the trade exhibit. And most of the time businesses that joined on trade exhibits have great product offering, but do not have attention-grabbing booths or marketing strategy to call the attention of attendees. And I bet you don't want your business to be one of them otherwise you will be just waiting your effort on attending such events.
In this article we will cover some basic tips on how you can create an attention grabbing strategy and increase traffic on your booth.
Most people attending trade shows gets excited with give away and freebies. One of the best ways to call attention is to give souvenirs and gifts to attendees. If your company can afford lavish gifts you can give free nights on hotels or a day in a spa, or even a free meal ticket or gift certificates. For smaller companies, notepads, pens or mugs or even candies can be great giveaways to attract visitors on your booth.
Hire people who will attract attention to your exhibit. Depending on your product, you can hire musicians, comics, clowns or even attractive models who know how to market certain products to attract potential clients. Even your company sales staffs who know your product well can be great showstoppers. Be sure to trained them and have extensive knowledge about your company and products. Being friendly and accommodating is one way to call attention and give a good impression to prospective clients.
Product demonstration is also a best way to call attention and bring over prospective clients. This is an opportunity to show off your product and build a crowd. There are a lot of modern technologies available like laser lights, projectors, DVD players and computer that you can use to attract attention to your booth. Keep them playing in the background and for sure it will create crowd on your booth and make your booth look exciting especially if your product is in line with modern technology.
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