Three quick tips for Online Cleaning Service Advertising
Three quick tips for Online Cleaning Service Advertising
Online advertising has evolved and will continue to improve as new technologies and online platforms become accessible to businesses of all sizes. Business owners and advertisers usually aim for the highest return on investment (ROI) for their advertising dollars. Here are some tips for getting the best ROI on your online advertising budget.
1. Use Images and Video: Using pictures allows you to create a visual memory in the mind of the prospect. Most people remember things better when they are presented as images rather than in text. To take it a step further, create a video. Video allows you to convey your complete message within a very short amount of time and adds a third sensory experience (sound) for the viewer, making it even more effective. Showcase your unique product or patented cleaning procedure in action to win over your audience.
2. Get in early: There are several websites on which any cleaning service advertiser can post a listing. New websites typically offer lower advertising rates and in some cases are even free. Take advantage of these opportunities. Once the websites become more popular, they tend to charge higher advertising rates, or place restrictions on free advertising offers. Focus most of your advertising on sites that are completely dedicated to the cleaning industry and are indexed by major search engines (Google, Yahoo and Bing).
3. Internet Radio: Millions of people listen to Internet radio every day. Advertising through this medium is still quite affordable for businesses of any size. However, Internet Radio advertising is catching on very fast, and is actually becoming more expensive. It's still not too late to start now while pricing is manageable. What makes Internet radio such a great platform for cleaning industry advertising is that it's usually free and very convenient for the listener. Getting connected to the Internet is now easier and cheaper than ever, with a multitude of wireless devices ready to connect from anywhere on the planet. There are national and local Internet radio stations on which cleaning services can share their message.
According to Target Spot, one of the leading Internet radio advertising firms, most people who listen to Internet radio are professionals with a certain level of sophistication, who connect at work, or on the go. Professionals of this caliber likely have the wherewithal to utilize cleaning services on a regular basis. Yahoo and AOL offer some of the most popular Internet radio platforms. There are thousands more with genres including everything from serious talk shows, to "Today's Hottest Jams".
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