The country of brand - Sweden
Sweden, officially, the Kingdom of Sweden is situated on the southeast of the Scandinavian
Peninsula in Northern Europe, with nine million people living in an area of 449,964 km2.
However, 90% of the population mainly lives in the south and the central area. Among its nine
million people, 81.9% are Swedes and 5.1% are Finns.
Sweden has bordered with a lot of countries via land and water. In terms of the land border,
to its west, it is Norway, and to the northeast, it is Finland. With regards to water border, it has
Denmark, Germany and Poland to the south and Estonia, Latvia, Lithuania and Russia to the
east. A bridge channel was also built between Sweden and Denmark.
The official language of the country is Swedish and most people speak English as their second
language, however, it will be helpful to know some basic ones like Say hej for hello, and tack for
thank you'.
It was the Swedish Empire in 17th century, but until now there is not a war in Sweden for
almost two century, from which we can see that this is country which loves peace very much.
Nowadays, Sweden is a constitutional monarchy with a parliamentary democracy. The
monarchy is h King Carl XVI Gustaf while the Prime Minister is responsible for the day-to-day
business.
With the stable in politics, Sweden's economy continues to grow. According to latest news, from
April to June, Swedish economy grew 3.7% compared to same period last year. The World
Economic Forum 2009-2010 competitiveness index ranks Sweden the 4th most competitive
economy in the world.
So, what drives the economy of Sweden forward? The answer may result from its worldwide
brands such as Ericsson, Volvo, ABB, H&M, IKEA and so forth.
Volvo
The automobile brand Volvo has almost become the substitute word of safety' in people's
mind. The luxury and secure feeling it offers to the customers has contributed it huge success.
However, this car brand recently has been sold to a company in China by Ford.
IKEA
Want to add some furniture in your house? Go to IKEA. Due to its low price strategy, it has been
now the world's largest furniture retailer. People sometimes will mistake IKEA as an American
brand, but actually, IKEA was founded by the 17-year-old Ingvar Kamprad in Sweden in 1943.
The advertising campaign by IKEA is quite innovative and pioneer compared with its
competitors. It launched the first commercial advertisement to target lesbians and tried to reach
gay customers by featuring a transgender woman.
H&M
Sweden is not just a country famous for quality, it is also fashionable enough. The success of its
clothes brand H&M can be seen from the fact that nearly more than 80% of people in European
countries have at least one piece of H&M.
Airports
Sweden has 42 airports. The major ones are: Stockholm-Arlanda International Airport (the
largest in Scandinavia.), Gothenburg International Airport, Malm-Sturup International Airport,
Stockholm-Skavsta Airport, Stockholm-Bromma Airport, Lule Airport and Ume Airport.
Hiring a car will make the most of your journey in Sweden. Care rental companies like Avis,
National, Sixt, Thrifty, HertzEuropcar, Budget and Auto Europe Car rental will take care of your
needs.
The country of brand - Sweden
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