The Time It Takes For Online Advertising Agencies To Get Results
The Time It Takes For Online Advertising Agencies To Get Results
You will probably be eager to see immediate results from your Internet marketing campaign, particularly if your website has not been visible to search engines before and has not bringing in any business leads. Obviously it would be wonderful to see results immediately but it depends on the type of marketing campaign that an online advertising agency is doing for you and may have nothing at all to do with their competence. Then again, it could be that the agency you are using is inexperienced, so watch out for that. The time it takes online advertising agencies to do their work also depends on the type of website they are working on.
The following guidelines may help you to gauge how long your Internet marketing campaign should reasonably take before you start seeing results. A good online advertising agency should have clearly explained to you beforehand how long the particular marketing strategy they are using for your website is likely to take, as well as why they are using the particular campaign they have chosen for you.
The experience of online advertising agencies aside, there are two factors affecting the time it takes to see results, and they are: the marketing techniques used by online advertising agencies and the design of the website as well as the programming code underpinning it.
a) Programming code and website design
A website needs to be 'friendly' to search engines in order for it to gain visibility on the Web. If it is not, an online advertising agency may first have to redo a site before doing any marketing of it. The template may not be suitable for pick up by search engines due to the code it is written in, and it may take days for your agency to make changes, depending on the number of pages your website has. Rewrites may need to be done of, for example, the page content, the menus and the meta tag descriptions. As soon as the site is corrected, then the marketing campaign for your website can be done in earnest.
b) Marketing method
Search engine marketing (SEM) is known to take effect more quickly than search engine optimization (SEO) because SEM is paid for and SEO is not. SEO uses natural search results which are unpaid whereas the client is paying for their site to be listed in the search engine indices as in the case of SEM methods like Pay Per Click. You will be able to see results in a few days in the case of SEM but SEO typically takes anything from a few months to a year to produce results. It might seem logical to use SEM rather than SEO but SEM will only last until your budget runs out, while SEO, although it takes longer to get going, usually has a longer lasting effect. If a client has a tight budget then SEO is the logical choice but for businesses with a big advertising budget, then SEM is an option.
Online advertising agencies should provide their clients with monthly reports on the progress of their Internet marketing campaigns, so if you have already taken the abovementioned factors into account and have seen no progress in terms of business leads from your website, then you should by all means exert some pressure on them.
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