The Case For A Dedicated Mobile Site And Seo
More and more people are using their mobiles to surf the internet
. The reasons are not hard to seek: you can tap into your mobile anywhere- sitting in the home, standing in a crowded bus and even in a smart restaurant. No wonder, many a SEO company Sydney is catching on. They are seriously looking towards search engine optimization for mobiles as the next best thing. And they are absolutely correct.Studies conducted by a SEO services company have revealed that people searching for goods to buy in the internet through mobile usually buy them- and not just browse through the wares before logging out. Conversion rates are found to be in excess of a staggering eighty percent. This can also be construed as one of the many reasons a SEO company Sydney provides professional SEO services in the mobile domain.
Businesses are also waking up to the potential of mobile SEO. Marketing spend towards mobiles are increasing at a tremendous pace every year. Current mobile related spends are calculated to exceed one billion a year. In fact, more than forty percent of total searches made are done via mobiles.
According to SEO company Sydney professionals, marketers should focus on content, social and organic research. To do the best search, the mobile site should be optimized the same way as desktop websites. Parameters like search engine accessibility, content, links and keywords are relevant in mobile search. SEO professionals working at SEO Sydney companies should keep in mind that screen sizes are much smaller. Content should be modified for the same.
Companies who want to make a mobile presence must first decide whether they want a dedicated mobile site or do they want to present their existing and future reader base with a mobile friendly version of the existing desktop site. The decision to pick one of them rests on the targeted audience. If a considerable percentage of targeted audience use feature phones, then a dedicated mobile site should be chosen. SEO Company Sydney professionals achieve this by utilizing a custom CSS file. In case, the intended audience use smartphones, then a dedicated mobile site is not compulsory. A tweaked desktop site would do the job. But it is to be remembered that some features like Flash content would not display in the iPhone screen. The issue has largely been addressed by adoption of HTML5. A website must be viewed by the user. If he or she cannot see the website, there is no need to keep the site up and running.
Professional SEO services include providing mobile content and URLs. Many Webmasters have their mobile sites detect user agent access via a mobile device. Then a mobile friendly site is served up that has a different URL. However, this is no longer necessary and website owners can present appropriate content by using the same URL.
According to SEO company Sydney professionals, users typing into mobiles input shorter keywords than desktop searches. Google keyword tool has a mobile filtering option in mobile research tools. Statistics for mobiles are exclusive to the device.
by: Aaron Hunter
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