Taiwan: The Publishing Industry Is To Develop The Core Of Innovation And Integration
Taiwan should continue to uphold and improve the ability to market the advantages
of development resources, will book the product development and innovation capacity of multi-turn into opportunities for digital publishing innovation, not only to maintain sustainable innovation, but also to occupy the leading digital publishing future status.The competitiveness of Taiwan's publishing business in the performance of the whole is more balanced. In the "pluralism" of the performance a little worse, the crux of the problem with the mainland Chinese business problems similar to, but Taiwan's publishing enterprises the ability to grasp information better, the presentation of the competitiveness of slightly better than the mainland. In the "publish operation", "cultural cohesion" and "financial operation of the" three score performance in Taiwan more than a 4.0, which is superior to the performance capabilities of other areas. On the other hand, the performance is published on behalf of Taiwan's publishing companies Management More good work, this should be the future of Taiwan's Chinese-language publishers in the publishing market, bring some business value.
As for the publishing industry in Taiwan's overall competitiveness, it is obvious in the "alternative threat" and "competition", "other environmental" three dimensions of poor performance. Taiwan's publishing industry from the local government and lack of confidence in the future market for Taiwan's publishing industry lost some competitiveness. In addition, Taiwan's industry also affect the entertainment media, traditional publishing industry, market consumption, simplified into traditional Chinese characters written on the Taiwan market alternative may be the problem, some concern. Such as in the previous section in the "Other Environment" competitiveness indicators show that management units in Taiwan publishing industry should feel dissatisfied with the policy for publishing, how to strengthen the publishing industry support and counseling, provide a good environment for development, the Taiwan authorities and management units should think carefully. In the face of declining market to buy gas, which is the economic boom and the market read the population changes, in the Taiwan market environment for the community, authorities and publishers have to face and solve problems.
From the internal environment, external environment analysis of the situation, this study suggests that the future of the publishing industry in Taiwan's development strategy should be to:
1. Taiwan should continue to uphold and enhance the advantages of the ability of market development resources, will book product development and innovation capacity of multi-turn into opportunities for digital publishing innovation, not only to maintain sustainable innovation, but also to occupy leading position in the future of digital publishing.
2. Traditional Chinese Version Simplified Chinese version of the alternative despite the threat, but the traditional Chinese version of adhering to tradition is also a chance to adhere to traditional publishing, and tap Chinese-language publishing market and potential copyright of innovation, can increase the Chinese-language publishing the diversity and richness of content.
3. Highly sophisticated publishing market in Taiwan, should be developed for the Chinese-language publishing market operation, creativity and an incubator of high-end professionals, or create the market for a variety of publishing incubator in order to maintain a high degree of professional Chinese-language publishing market, and attract strong Western publishers.
4. International marketing talent shortage, the fight with Hong Kong or overseas Chinese-language publishing business alliances, use of external Sell Team capabilities and systems, strengthen overseas sales channels.
5. The face of publishing the increasingly high cost, should learn the new, high-tech industry business model, the manufacturing site transfers to lower-cost mainland China, so book in addition to the content and quality that is competitive, the also for the opportunity to price competition.
6. Use of foreign financing, the case upholding the brand focused on capital operation, both allied with a way to increase book product lines, and reduce marketing costs alone, for example, Cite Publishing Group and Taiwan's Taiwan base model Dayan Publishing , group, or large-scale joint system of publishing strategy, not only while maintaining the brand, but also against foreign enterprises or to expand the power of the west.
Taiwan's core competitiveness of the publishing industry with many new high-tech industry, are both innovative research and development and professional integration of the industrial core, the quality of the impression in the international order: made in Taiwan will be fine. Taiwan can play a good brand international marketing effectiveness, in the publication of the same. Taiwan's Chinese-language publishing innovative and quality control, showed the best area is approved and published abroad also editor of the book published in Taiwan to control. On the Chinese-language publishing market, Taiwan's publishing and book topics like market performance conditions are considered indicators of regional sales, therefore, the introduction of copyright in Taiwan, the capacity of topics has been developed on a high degree edge, has become the international publishing market into a symbol of Chinese-language publishing important market. The integration in the international marketing and a high degree of talent and vision, should be timely and the Hong Kong industry Cooperation With its professional publishing management capabilities, build a truly innovative publishing executive team, the future Chinese-language publishing market, the media, the Chinese want to build is a world first and the international print media, publishing in Taiwan is also an urgent need of creativity, publishing operations, brand marketing capabilities, integration with Hong Kong's professional management and international marketing of the action involved.
Taiwan: The Publishing Industry Is To Develop The Core Of Innovation And Integration
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