Start Earning Money Online By Improving Your Conversion Rate
Earning money online is not easy, but requires a lot of experience and skills
, which a marketer can get during a long period of time. On the other hand, earning money online is interesting, because a marketer competes against himself.The conversion rate means the percentage of the site visitors, who will buy or do some other actions, which is the target of the webmaster. A webmaster can get 1.000 visitors of which 10 will buy, or he can get 1.000 visitors of which 50 will buy. It is easy to calculate how much more the latter alternative will bring results.
1. What Is A Good Conversion Rate?
When a marketer is earning money online in a certain niche, he knows which marketers are the best money makers, the leading gorillas. So the guesswork starts from finding the visitor amounts of these top sites. You can use free tools, like Alexa, to see the traffic figures.
The next step is to try to figure out, how much do they sell. It is quite difficult, but you can get some figures from the affiliate program stats and by reading the threads from the major marketing forums. Also some consulting companies know the key figures. The search engines give a lot of information from this topic, so the result will most obviously be figures, where your site would be in an ideal situation and where, if things are not going so well.
2. Why Your Site Does Not Convert Well Enough?
If your conversion rate is on the low side, or even below that, you have to do an analyze, which tells, why the site visitors are not buying from your site? Now is the time to benchmark your site with the leading converters in your niche. You can also compare your site with the site, which you have admired.
3. Do Dome Tests.
The idea is to start the changes and to think, that it will need some errors and tests. The visitors, or the human behaviour, is peculiar, which means that nobody can give you a straight answer or clear instructions, what to do. You have to do the tests by yourself.
4. How Much Can You Improve?
The site changes are very interesting and after you have started you will get an idea, how the changes will influence on the results.When you do a lot of changes you will get a lot of information, what is useful and what is not.
The conversion rate improvement is more an art than a technique. There is a lot of emotions involved, which means that a marketer must honestly commit to improve the results by making a bigger share of the visitors to buy. It is possible, believe me!
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