Significance Of Business Blog
1. Attracts Visitors
1. Attracts Visitors
Whether it is brick-or-motor store, or an on-line store, attracting traffic is crucial for any business. Having a good blog, not only attracts traffic but also helps retain the traffic. In fact it helps built a loyal fan base all across the globe.
2. Two way information highway
Knowledgeable and learned visitors become loyal followers. More and more are heading towards the internet highway to research, before they buy the products. In case of
blogs, information flows two ways. Through comments, feedback forms, surveys, polls, etc one can gain an understanding of the customers mind-set, their needs and challenges and preferences. Its like working with a scattered, yet free focus group that helps you decide what products to create and what not to.
3. Sustains your audience
Far too many businessmen single-mindedly focus on advertising and attention-seeking stunts. However, if this fails to convert into instant sales, both the budget and the efforts go down the drain. However, blog can successfully hold on to prospects interest for longer time. Moreover, they can bring them back to you again after the first contact. So one need not opt for over the board advertisings, or resort to desperate-sounding sales messages.
4. Rejuvenates your audience
Believe it or not,
blogs can help build a loyal fan-base. All you need is a copy thats heart-warming, a motivating story and clear call to action. In fact a blog could pull the hear-strings of your followers who wont mind taking up cudgels for you in the times of need.
5. A recruitment tool
If you have a blog, you dont have to rely on recruitment consultants and advertising. Blogs can be looked upon as the best recruitment mechanism. Your blog audience will willingly respond to your requirements and who could even evolve into future employees and networking contacts.
6. Presenting your side of the story
If people are bad-mouthing about you, or your business for no reasons, then blogs can come to your rescue. Through your blogs-post you could easily present your point of view and put out the fires of negativity.
8. Direct traffic links
Through valuable, informative content you could attract links from other websites, forums, discussion lists and social networks. This links bring both quantity and quality attention, targeted audience and turn them into good leads.
9. SEO Links
Links are considered crucial for attracting visitors. So naturally, the more linkable your site the better the
search results will be. More often than often, long-established, or traditional websites are difficult to link to, for search engines to index. This can be because of a websites makeup, the software built into it and complex URLs. Blogs are invariably superior in this respect.
10. Fostering trust and familiarity
Trust is of paramount importance when it comes to inspiring visitors to climb onto your lead generation bandwagon. By providing compelling information and resources and by encouraging repeat communication, you build a strong bond. This makes sales process much easier.
11. Branding
Blogs dont just help generate trusts among followers, but it also helps build a stronger, better brand. Word-of-mouth advertising also helps, which is one of the best forms of promotions you could get into.
11. Nurture a community
By means of chat, contact and comments, you can foster a sense of community feeling that could be further promoted, both online and off.
13. Presents better service
The blogs have multiple routes both for customers and prospects. It showcases your human, friendly side, helps better customer interaction and
customer service.
14. Set off more sales
All these advantages attract more and repeat sales from informed customers.
by: Andy Dicosta
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