Selling Online Is Not Rocket Science
If you want to sell products online, you need to be aware of three important facts that will make or break your success.
Fact 1: Unique Products Sell Better
If you're just selling what everyone else is selling, you'll have to compete with everyone else. While you may have a competitive spirit, the fact is that finding unique products to sell will make your life much easier.
Please do not try to be the next mega e-commerce store like Amazon because you'll just fail trying. You simply don't have the budget and human resources to sell everything under the sun. I highly recommend that you start by focusing your efforts on a smaller group of people with a particular need. Basically, you need to find and dominate a smaller niche market when you're just getting started.
Fact 2: You Need to Get Web Traffic
Having an online store doesn't mean you're going to make sales. However, finding relevant traffic is still as important as ever.
The god news is that with sites like FaceBook and Twitter, getting to your target group is easier than ever before. FaceBook ads allow you to target users with pinpoint accuracy. As a matter of fact, you can drill down to sex, age, interests, location and demographics data.
Google is still a good way to get free search engine traffic, as many people are still searching for products to buy online. If you understand basic SEO, getting a small amount of traffic from Google should not be a problem.
Fact 3: Always Use a Good E-commerce Software
A good e-commerce software will not only help you manage your inventory perfectly, it will also help you cross-sell products. Besides that, it will help you get more traffic and build a customer base. Good e-commerce systems also come with built-in web templates, so you can make your online store look professional and beautiful.
Most of these selling systems range from a mere $24 monthly to a few hundred dollars. Check out the link at the bottom of this article for a review of BigCommerce, a great selling system.
A robust system means you'll only need to spend time creating products and making them appear more attractive. Then, choose your payment system and set your price as well as shipping details. Some systems also come with sales tracking mechanisms, which makes it easier for you to determine which products sell well.
by: Gobala Krishnan
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