The availability of major brands is still limited in each category
. It doesn't provide marketing and sales tools to help new sellers. It doesn't have an active fraud prevention plans for its members. All dealings and disputes are primarily negotiated with an individual wholesaler. A few of its competitors offer niche markets, such as electronics, with potentially more versatility and choice. At this time, Doba doesn't have access to the international market and concentrates on the US based retailers. Unlike few of its competitors, there is no existing platform to negotiate with the wholesalers, directly.