Reputation Management For Your Business
There are three types of reputation management available today
. They are online reputation management, business reputation management and personal reputation management. When a business is doing well or it has to do well, besides many other things, reputation matters a lot. Hence recently reputation management has come into being and many onsite companies are opting for it. Whether it is an individual offering service online or a company reputation matters a lot when customers are involved. After all you wish to deal with genuine people and not frauds.Online reputation management also known as ORM has been brought into focus by professional conscious people who wish to authenticate their services online. For example, ebay is one of the first web based company that brought in ORM. This enabled online buyers to check the credentials of the sellers and what their customer satisfaction rating was. Accordingly buyers had the choice of whether to deal with this seller or otherwise. Nowadays many social networking sites and businesses are opting for online identity management. The rating given out helps buyers to appreciate the expertise of a seller. These ratings are based on certain authenticated information besides just their name and Email address.
Many a times there are fraudsters and imposters that sabotage the online marketing system. This will push buyers away from the internet. Hence online identity management has been started by three major companies that offer verification services to rate as well as promote services. ORM is a huge market in U.S as well as U.K. It is estimated to grow by leaps and bounds by the end of 2009. As of today it stands at an estimated amount of 60 million pounds in U.K. and twice that in U.S.
Advantages of Identity management
Reputation management helps a seller to get feedback from his customers about their satisfaction with the product. That helps him to improve the product and sales as well. It also helps to gain knowledge about competitor's products and services.
This is good PR (public relations) practice also. Not only do you engage in direct contact with the buyer you also get to directly reach your target audience.
This is very good for marketing products/ services. Marketing expenses considerably reduce. It also reduces internal costs by employing services which save time and effort, as well as money.
Google wishes to give only authenticated and latest news to its online readers. If there is any bad publicity about you or your company, a reputation company can push it back and project you as a favored individual or company. All this is done with utmost confidentiality.
If you are planning to buy or sell a business, reputation management will help you a great deal. When the buyer Google's your or company's name it'll give out fresh and latest details about you or your company, rather than a municipal website showing your name for a speed ticket. So, get a reputation company to build your name and before you know you may even sell your company for a hundred million dollar, thanks to reputation management.
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