Relationship Between Business Success And Fear
Fear is an amazing emotion, even though most people say that fear is not good for growth
, but there are many examples of people who got successful due to their fears. In the business world, fear is not considered a very positive thing to have. However, in managing business fear lies at every corner. Some common fears in the business world are fear of not having the funds to meet the expenditures, fear for not fulfilling the obligations and of course, the fear of failure. Fear tends to pull you back from proceeding further, whereas it is the requirement of business today that they need to proceed and enter into new scenarios.Businesses do not add new products to their product line as they fear that the people will not welcome the newer one. A lot of times it happens that huge brands launch a product or make some chance and the new product is not accepted by the people. It happened when coca cola changed the taste and people did not accept it. Then they had to come up and bring the classic coca cola back. This could be viewed as a mistake by the coca cola beverages but the positive thing was that the company realized that people love the taste of classic coca cola and they do not need to bring any change. This step by coca cola beverages was taken against their fear and which taught them a lesson for not making mistakes in future. This shows that to be successful one need to think out of his fear.
Same is the case with automobile companies every year they introduce new models of cars. If they keep on fearing and do not launch the product they will be unable to get the markets acceptance of their product. However, if they launch it they get the positive reps of people about their product. If the model of car is accepted by the market they look up to the things which made their product successful whereas if the model fails in the market they look up to the flaws and improve those in their next models. Fear will never let you proceed further. Its not that you should not fear from any thing in the business but it means to take in consideration and work on your fear to make it productive and take positive results out of it.
All the marketing strategies and techniques are there to eliminate the fear. Whether they are financial, technical, marketing, risk or any other fear, solution for all kinds of fear is present now (and thats preparation). Along with all these strategies and techniques still to grow in business everyday you need to conquer your fear. If you can conquer your fear you will go towards success, and if the fear conquers you, you will be left behind in the race of success. One can conquer his fear by adopting all the latest techniques, planning perfectly, looking towards opportunity and have a support group of family and friends. Remember that there is a deep relationship between fear and business success. Fear could bring positive as well as negative results. People and businesses that can handle and conquer their fears get through it, whereas those who get depressed stay behind and are unable to achieve their goals.
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