Promoting A Business Online: Your Article Marketing Strategy And Efficient Article Distribution
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Share: Deciding to engage in article marketing to promote your online business is a worthy goal
. However, without a proper article marketing strategy, your writing efforts may not achieve desired results. In addition, improper article distribution further hinders you realizing your article marketing goals.
Let's consider your article marketing strategy first. Before you begin content writing, you must understand the wants and needs of your niche. It pays you no dividends to create an information-filled article on a topic that's not relevant to your audience. You end up with a well-written article that no one wants.
Therefore, research what topics are hot within your niche. Learn what people are talking about by checking out social forums dedicated to your area of interest. You can also check out various blogs and websites that discuss topics related to products you're promoting. Read the comments on blogs to get an idea of your niche's concerns.
This initial research is a vital part of your article marketing strategy. It helps you select topics that are sure to interest your target audience. You virtually guarantee they will read your articles when they find them. Think of it, if they're talking about these topics online, they have an interest in reading detailed articles concerning them.
Your next step is the actual article writing. If you already know how to write articles, you can just get to it. Plan a set of articles devoted to a certain aspect of the affiliate or other products you promote. This helps you focus your content writing.
For example, you may promote affiliate health products, such as vitamins and mineral supplements. You may write an article series devoted to the benefits of Vitamin C. Your articles may include information on new research into what Vitamin C actually does.
You research, organize, and then present as much timely information on this subject as you can. Of course, being such a broad topic you decide to write half a dozen articles on this topic. You set your word count at 600 to 700 words per article and write away.
That's a focused article marketing strategy designed to offer relevant useful information to your niche. You focused on one aspect of the affiliate products you're promoting and created easy-to-read articles. These articles are just the right length for your online audience. They won't feel bogged down reading long winding treatises.
You're making learning enjoyable for them, while promoting your online business at the same time. This is through the links you place in your author's resource box. Now, people interested in vitamins and minerals will link back to your site to learn more.
You built credibility via your insightful articles. Your readers are now open to quality product suggestions. They trust you are a knowledgeable online marketer who "knows his or her stuff."
Now, let's consider article distribution. None of the above will happen if your niche market can't find your articles to begin with. Dreams of pre-sold traffic heading to your site are pipe dreams without exposure for your articles. You need a quality content distribution service getting your top-notch articles to your intended audience.
First off, choose an article submission service that deals with a myriad of fine publishers. These popular publishers have significant readerships. They populate websites, blogs, ezines and newsletters with quality content writing. Get your quality content to them through a service that has business relationships with these publishers.
Your article marketing strategy must be one that includes continually writing articles. Regular article writing and article submission is vital to building links across the web over time. One article set as the be all and end all of your article marketing strategy just won't cut it. You must regularly create fresh content.
Equally vital is using an article distribution service that engages in constant and ongoing distribution. This means previously submitted articles are always going out to new publishers on the market. While you're preparing a new article series, your older ones are still driving traffic to your website.
That's an article marketing strategy worth its salt. You always have new content going out. You have older content always in circulation. You continually have backlinks building. That's a model of efficiency many businesses aspire to.
Start planning your quality article marketing strategy today. Start with understanding your niche market completely. Write articles on topics they crave. Then get those information-rich articles to them through a good article distribution enterprise. This proper promotion of your online business is a precursor to monetary dividends.
by: Carol Palmatier
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Promoting A Business Online: Your Article Marketing Strategy And Efficient Article Distribution