How To Generate Annuity Leads!
Cold calling is not longer a viable way to generate annuity leads and build your client base.
Any agent looking to sell an annuity will have to be able to generate annuity leads in some fashion. Using online and offline tools is the best way to get your pipeline full of annuity prospects. But how do you do it and what tools are available?
In the following article we will review two basic but effective ways to get annuity leads.
There are limited ways to generate annuity leads offline. One option is to invest some money into postage and mail out sales letters, flyers, or inserts that advertise your product. But this is not the most effective way to reach the people that are specifically interested in what you have to offer. If you are going to invest money into postage, letters are more appropriate than flyers. Flyers and inserts usually get thrown out with all of the other junk mail whereas letters are more likely to grab the attention of the potential client, if it'w written well and sent to the right list.
A letter that is targeted to those who are most likely to want and need annuities will give you a much higher response rate.
Lists of annuity owners are available, as well as lists of owners of cash value life insurance. These prospects may be targeted for additional annuity sales.
Mail your sales letter to these prospects and measure the number of annuity leads you generate.
The key to a successful annuity lead generation letter is to offer an information product with a high perceived value in exchange for the prospects contact information or to get them to call you for an appointment.
An information product can be a special report, guide, video, audio, or newsletter. If it contains quality information that your prospect can use, you will establish credibility, expert status, and more importantly you'll generate more leads and referrals.
If you have ever browsed online for ways to generate annuity leads, you have probably noticed that there are plenty of web sites that offer annuity leads. The companies that run these web sites will get some basic information from people who are looking for an annuity and then they sell this information to various insurance agencies or agents. Then, insurance agencies provide their best producers with leads to keep them busy.
The amount of the annuity leads will depend on how exclusive you want your leads to be. The more exclusive a lead is, the more expensive it will be.
Purchasing annuity leads online is the fastest way to generate annuity leads. If you are interested in purchasing annuity leads online, it is a wise idea to browse through the companies and find out which ones provide the annuity leads you are looking for. For example, there are direct mail leads, real time leads, and live transfer leads.
Your best bet when it comes to buying insurance leads online is to read reviews created by qualified insurance lead review websites or by agents and planners who (rarely) post their results on forums.
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