Prepare For Success With Your Trade Display Stand
Prepare For Success With Your Trade Display Stand
For a fantastic opportunity to compete with much larger companies at trade shows and exhibitions, pop up displays provide an inexpensive way to level the playing field and give you a really great looking stand. However, planning is the key to success - so if you want to outshine the 'big boys', listen up!
First off, think about the principle reason for participating in this trade show. Will it be for creating new business maybe in terms of potential customers within the show that can be followed up by your sales force later on or do you want to do business on your stand, on the day and take orders there?
Have you got new products or services to introduce to show potential clients? In that case, just how are you marketing these? Are you presenting an opening offer at the show? You should think about publicising your trade show presence on your internet site, by delivering mail to the customer and potential customer database. You might want to develop press-releases for issue before the show and also by way of your show organisers' press office.
Will you be supplying product or service information and instruction at the show? Could this be performed from your stand or perhaps in a show seminar or perhaps workshop? Talk with the organisers about this, you could potentially secure a great deal as well as increased publicity for your organization via a seminar/workshop and in the marketing regarding this event that the show organisers will certainly release.
Is one of your major aims increasing brand awareness? This is particularly critical if you are a brand new organization in the market sector and you need to make sure that the design and style of your pop up exhibits reinforces your branding and company message. Consider engaging the services of a specialist designer who could help to build your own brand through your presence at trade shows.
What are you going to be trying to draw customers to the pop up displays stand?
Will you be doing pre-show promotions? You could publicise your own show presence on your own internet site, to current buyers in accounts, statements and also packaging slips (invite them to contact you for no cost show tickets because these are usually readily available via the organisers and this is a great pr exercise to offer these free of charge to your customers).
Are you currently teaching the trade show stand staff, they must be lively, passionate and determined and ready to engage in dialogue in a natural, no-pressure way with potential customers to the stand so that you can bring in leads and sales.
Which promotions would you like to have at the show itself?
Are you thinking of having contests on your stand? In that case, what are the prizes - look at featuring a daily draw plus using the show organisers to broadcast your winner in the early afternoon to get anybody that hasn't entered today's contest (or who did although did not win) to get over to the stand to be able to enter the competition for the next day. Getting the organisers to announce the winner on the pa system will be wonderful cost-free advertising for the stand.
Will you be supplying give-aways to visitors to your stand? If that's so, have you ordered an ample amount of all these, well in advance? Is every single product branded using your message or at the very least a company logo and phone number so the person is able to use this to get hold of you? Have you thought about how the quality of the give-aways you supply shows the grade of your products and services? Bear in mind that perceived cost is key - the item may have cost $1 but if the recipient feels it's really a $10 product, so much the better.
Are you contemplating getting any shows or even demonstrations on your own stand to attract customers? Magicians, mime performers, performance artists, product presentations and talks are common things that can pull a large group. In the event you are, be sure that the position of your stand won't create a safety danger if perhaps a group gathers, try continually to get on the corner or main aisle junction position and have open sides on your stand in order that crowds will not result in a bottle-neck - or problems to the organisers.
Through thinking ahead, you can increase the performance of the trade show displays countless times over and rather than a trade show presence remaining a cost to your firm, it will quickly morph into a nice gain - attracting brand new business, new leads and also greater brand awareness.
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