Overcoming A Bad Economy by Ignoring It!
Overcoming A Bad Economy by Ignoring It!
Overcoming A Bad Economy by Ignoring It!
With a poor economy and a long, jobless, economic recovery predicted by most economists for the foreseeable future, if you are lucky to be employed, how secure are you? Companies large and small are demanding that their remaining employees do more with fewer resources. And, the threat of unemployment, real or implied, hangs over your head as you have to work longer hours at the same wage. With the economy stagnant, why would now be the best time to start a home business?
Unemployment is high, the latest national number is above 10% and more people are unemployed for longer periods of time. The Boomer and near Boomer population is especially hard hit, as they are part of a new trend, the underemployed, those working but at lower wage jobs, or are part of the long term unemployed who are facing the end of their extended unemployment benefits.
Older workers have fewer working years to make up for the losses to their retirement and savings accounts, which are being rapidly depleted both by economic declines and early withdrawal to pay their bills. Many are changing their plans to work longer instead of retiring. But, at reduced wages or hours, they are falling further behind and may have to abandon their dreams of travel, leisure and spoiling their grandchildren. So, they should be well motivated to find an opportunity to regain their high levels of income, or even regain some economic security.
The Baby Boomer generation will double in the next 30 years and is now 35% of the population, still has 77% of the financial assets and 57% of the discretionary income in America. And, while the recent poor economy has not been kind to older workers, overall, they still have significant "financial capital" and believe that they can make vital contributions as workers and entrepreneurs in addition to their massive purchasing power.
The Baby Boomer population is right there, waiting for you to bring them the products, services and income opportunities that they are now lacking! Do you have the desire and willingness to learn how to satisfy their needs? What products and services will be most attractive to them? Health and Wellness products.
The Boomer population is redefining old age. They are not gracefully accepting that concept of limited mobility, wrinkly skin, sagging muscles and deterioration from disease of their parents and grandparents.
Boomers expect to retain their youthful appearance and activities well into old age. They are ready for products to help them attain their youthful desires. And, you can create prosperity for yourself by showing them that not only do these products exist, but they can also generate income for themselves by using their personal networks to share the benefits of them.
In summary, the largest generation in the history of the world is waiting for you to ignore this bad economy and bring them products and income opportunities that will show them they can have the youthful energy they desire and the income to enjoy a longer, healthier life! And, you will have a truly secure and prosperous business by showing them the way!
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