Oral B Smile India Movement Achieves Success With Support From 10,000 Dentists And 1 Crore Consumer

Oral B Smile India Movement achieves success

with support from 10,000 dentists and 1 Crore Consumer pledges!

~ Bollywood actors Prachi Desai and Juhi Chawla join Oral B and Dentists to pledge their continued support to this movement~

Mumbai: 1 Crore Indians and over 10,000 dentists have now joined the Oral B Smile India Movement and made their contribution towards an India with Healthy and Confident Smiles. Oral-B, No.1 toothbrush used by dentists worldwide, in association with Dentists across India, launched the Smile India Movement to improve the Oral Health Standards of the nation. Dentists and Oral B came together following a nationwide survey conducted by the A.C. Nielsen for brand which revealed alarming results about the poor state of Oral Hygiene in India, and the need for increased education and awareness on the subject. The movement has achieved stupendous success by getting over 1 Crore Indians to take the pledge to brush in the right manner and to visit the dentist regularly. This landmark occasion was celebrated with Bollywood actresses Prachi Desai, supporting the movement since its launch, as well as Juhi Chawla joining in. Prachi and Juhi also highlighted how the state of Oral Hygiene of the country is low with 53% of Indians suffering from common tooth problems like Toothache, Bleeding Gums, Bad Breath, Decayed Tooth etc.

Lead by over 10,000 dentists across India, the initiative has travelled to malls and school across the nation to reach out to the masses and impart knowledge on the significance of good oral health. Oral-B Smile India would not have achieved the success it has without support from renowned celebrities like Vidya Balan, Sonali Bendre, Prachi Desai, Juhi Chawla, Jennifer Kotwal and Andrea Jeremiah, who played a key role in influencing more and more consumers to join this movement.

Speaking on this movement, Oral-B spokesperson Sharat Verma said, We launched Smile India Movement with the aim of helping create an India with Healthy, Confident Smiles, by educating the nation on the right oral care habits. I am proud to say that we have contributed significantly towards improving the oral health standards of the nation, with the support of over 10,000 dentists and by getting 1 Crore consumers to take the Oral B Smile India Pledge. This initiative helps us further P&G and Oral Bs core purpose of touching and improving the lives of our consumers, and oral health is integral part of our consumers well-being. I want to thank the fraternity of dentists across India, and of course Dr. Mahesh Verma, as well as consumers who have supported Smile India Movement, and we also encourage more and more people to join in.

Dr. Mahesh Verma, Acting President of the Dental Council of India and Principal Maulana Azad Institute of Dental Sciences said, We have seen that Oral Care is an aspect of health that people usually tend to ignore on a regular basis, not realizing the larger implications it may have. There is a need to larger awareness and involvement in Oral Care amongst Indians.

Commenting on her association with Smile India, Actress Prachi Desai said, Being in an industry that demands perfection, a good oral regime has always been an important part of my personal grooming routine. I have been associated with Smile India movement from its launch and I am overjoyed at how the movement has grown from strength to strength and achieved 1 Crore pledges.

Juhi Chawla said Oral-B Smile India is a unique movement that created awareness on the significance of oral hygiene and its implication on an individuals overall well-being. As an actor and a mother, I am very particular about my familys oral health, and believe it is an essential part of my everyday health regime. I am thankful to Oral-B for launching Smile India and extremely proud to be a part of this successful consumer movement. I urge more and more children, mothers, dentists and people from all walks of life to join the movement and have a healthy, confident smile!

As part of its Smile India Movement, Oral-B in association with The Indian Dental Association has broken the Guinness World Record for conducting the largest number of Free Dental Checkups in 24 hours in a single location.

The Oral B Smile India Movement has made a significant step towards an India with better Oral Hygiene, but there is still a long way to go. Dentists and Oral B continue to spread the movement, with the dream of an India with Healthy, Confident Smiles!

Additional details about the Oral B Smile India Movement

Oral-B Smile India was aimed at edifying the nation on basic oral hygiene by encouraging more and more consumers to pledge to:

Brush Right Brush for 2 mins, Brush twice a day & Use the right toothbrush

Visit the dentist regularly Once every 6 months

A nationwide Oral-B Smile India survey conducted by AC Nielsen revealed that the oral health standard of the nation is alarming. The survey highlights that unawareness and lack of knowledge on oral care issues is the key reason for the poor oral health of the country. Developed nations across the world treat oral hygiene as an important aspect of everyday life which is still lacking in India.

Guiness World Record created by Oral B and IDA:

As part of its Smile India Movement, Oral-B in association with The Indian Dental Association (IDA) has broken the Guinness World Record for conducting the largest number of Dental checkups in 24 hours in a single location. A total of 48 doctors teamed up to conduct 19,904 dental checkups to break the world record previously held for conducting 3,300 free dental checkups by 600 dentists in 24 hours. The Dental checkups were conducted by the IDA Coimbatore branch continuously starting from 8.01 am on 7th October 2010 to 7.59 am on the 8th of October 2010.

Below are key highlights for the AC Nielsen survey on Oral Care:

National Statistics

53% of Indians suffer from common tooth problems like Toothache, Bleeding Gums, Bad Breath, Decayed Tooth etc.

77% of Indians has not visited a dentist in the last 1 year

82% of Indians believe that they need to visit a dentist only in case of occurrence of tooth problems

68% of Indians think that the right tooth paste is more important than the right tooth brush

59% of Indians are likely to immediately rush to a doctor if suffering problem from other health problems but will ignore a tooth ache till it gets unbearable

Only 46% of Indians regularly brush their teeth at night

80% of Indians wish their partner had better oral hygiene

Only 23% of mothers are aware that it is important to take their children to the dentist at least once every six months

79% employers consider oral hygiene as a factor to gauge the personality of a candidate /interviewee

Oral-B is also offering FDCs (Free Dental Check-ups) to make consumers aware of the oral problems they suffer from and instruct them on the best oral regime to follow. To avail the Oral-B free dental check-up, simply SMS to 58558. E.g. *

*Offer valid with select dentists in select cities till April 30, 2011 for a single dental check-up. For terms and conditions, please visit www.oralbdentalcheck.com

For further information, please contact:

Atul Malikram

9827092823

pr@atulmalikram.in

by: PR 24x7 Network Ltd.

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