Online Strategies That Appeal The Older Demographic
Did you know? Half the people using the Internet today are over the age of 50
. The widespread use of the internet has crossed the bounds of other mediums; making Internet Marketing specialists strategize their plans consequently. The older demographic is shopping online, gathering information and efficiently conducting business online. With age come problems such as weaker eyesight, slower ability to grasp and difficulty in comprehension. . Websites and other online communications which cater to this audience should consider the following. -As an online marketer or web developer, if you intend to draw attention from the older demographic, there are a few guidelines every marketer must keep in mind- -
Font Type and Size on your Website
The size of the fonts must be a little large so it can be read conveniently.
Usage of fancy or serif fonts should be avoided. The simpler the fonts, the easier it is for them to be read and comprehended.
Another option is to enable a technique which allows the users to zoom in and out of the webpage, letting the consumer have a choice of font size.
The more contrast one uses, the better it will attract the eye.
Also, while projecting significant data online, use different colors for specific elements. For instance, all names of websites and links must be in blue color so the website names or particular links stand out on the page.
Navigation, Language and Consistency
In the sense of navigation the information you provide to them must be very direct. And through the entire website everything should be consistent. There should be a certain tone, look and theme of the site which maintains a consistency for the online visitors.
After a certain age, the language used online needs to change. A trend in todays internet language is the colloquial short forms one uses over internet chats. You must avoid such slang or abbreviations- FB (Facebook) and IM (instant messaging). The Older age group is not as savvy to understand such terminology.
If one needs to change something on the site, he or she should do so gradually. The older internet users may not be comfortable with changes, so changes made should be gradual by giving them time to get used to the look of the site.
Best experimenting strategy is to test it
A test must be conducted with few senior citizens to check if the website meets their needs and is ready to go live. Tests help understand what works and what doesnt and also give valuable insight about information of the website.
In addition to this, it is recommended that you keep the overall design and features of your portal rather minimalistic and simple. The simpler and easier it is to navigate, the better will be the response from your target audience, which in this case consists of an older demographic.
Following these simple tactics will ensure tremendous success for your online imitative.
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