Online Store Coupons Guide
Coupons are great for business, whether it's an online ecommerce store or off
. Customers are always looking for a great bargain and business owners are always looking to increase their sales revenue. Big and small e-commerce sites alike are taking advantage of this wonderful promotional tool to please their customers and at the same time improve their bottom line.The major difference between a web coupon and your ordinary store coupon is that there is no actual coupon. Online businesses that provide coupons typically use a string of letters, numbers or both called a coupon code, discount code or promotional code. The customer can add all the products they want to purchase into the shopping cart and the coupon code can be applied during the checkout process. The discount is then automatically deducted from the sales total.
There are many advantages when you offer coupons to your customers. Not only are you able to attract people who know nothing about your site to visit, there is also a good chance that they will buy something. This not only increases traffic to your website, but also converts that traffic into more sales. Coupons can also be used to thank or reward your existing customers and retain their interest in your products. Build customer loyalty by giving them a great deal and they could turn into your biggest proponents.
There are certain features that are essential for an ecommerce solution to have so that you can easily offer coupons from your store. Here are some important features that should be included:
* Set up coupon start date
* Set expiration date for coupons
* Set discount by percentage of total or for specific products
* Set discount based on dollar amount of total or based on specific products
* Require a subtotal amount in order to accept coupon
* Designate total number of times a coupon can be used
* Determine coupon use for distinct products, vendors or categories
* Determine coupon use for distinct customer groups
Effective coupon distribution strategies are required to get the most out of this wonderful tool. One of the simplest methods to get the word out about your online store's promotional discount is to submit your discount code to all of the top coupon directories on the internet. Some of them provide free services and others ask for monthly subscription fees. Try to also think in terms of your customers' interests. What other websites do they frequent that are either directly or indirectly related to your products? Once you have figured this out, you can actively participate in forums, blogs or social media groups on those topics. Remember not to spam, everybody hates spammers. Try to be interesting and helpful instead and offer coupons or announce special promotions after you have built trust.
E-commerce websites that offer online store coupons to their customers typically generate a good amount of sales revenue especially when business is slow. You need to have a seamless online coupon system that automatically deducts discounts in your checkout. The key is to find the right ecommerce solution to provide such a tool. As long as you can generate and accept coupon codes, the possibilities are endless for using it to promote your business.
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